Esports has evolved into a huge, global business with attractive marketing opportunities for brands looking to connect with young, digitally savvy and engaged fans.

Amazon retired its Dash button in early March, but the branded device’s end wasn't a failure. We see it as a move to shift more replenishment buying into voice commerce.

Food and beverage, personal care and auto parts products have traditionally lagged behind in ecommerce, but when you look more closely, it’s easy to see significant growth potential.

In 2019, 51.3% of US households will be Amazon Prime members, according to our latest forecast—that’s about 5.2 million more households than last year.

Amazon's retail ecommerce business may have passed the stage of rapid growth, and as a result, we have lowered our previous retail ecommerce sales forecast.

In the latest episode of "Behind the Numbers," we're looking into Walmart's digital sales and how the brick-and-mortar giant has used its vast physical footprint to win a big chunk of the ecommerce market.

2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

Amazon abruptly announced it won't be building a huge facility in New York City, citing local political opposition to the plan. In the latest episode of "Behind the Numbers," we'll look at the growing dynamic of consumer wariness of big tech, and what it could mean for the major players in the months ahead.

Walmart, which overtook Apple last year to become the third-largest US etailer, is widening the gap with Apple. Walmart’s ecommerce sales will grow nearly 33% this year to $27.81 billion.

Greater disposable income, easier automation, and a desire to research products and prices drive men’s paths to purchase via smart speaker more than women's.

The 2018 holiday season brought big rises in digital sales in Western Europe. The online grocery sector also experienced growth last year. Meanwhile, Amazon and Alibaba have both set their sights on major gains in the region.

Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier. And 43% would rather try scan-and-go than wait in a checkout line.

Ratings and reviews matter a great deal during the shopping process. Not only can they influence a purchase—or steer consumers to one store over another—but they can also get shoppers to spend more than they intended.

Over-the-top video inventory demand is very strong, but the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist.

Consumer brands have long competed against each other, first in brick-and-mortar stores and now online. But the latest competitive threat is coming from an unexpected source: Amazon's 135+ private-label brands, as tallied by TJI Research.

Amazon and Alibaba continue to expand into Western Europe—Amazon with hopes of capturing a greater European consumer base, and Alibaba selling luxury European goods to its tens of millions of consumers in China.

Consumers don’t fully trust retailers with their data. But, they’ll put their reservations aside for the right price.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about YouTube and others' efforts to remove content from their platforms, one city's attempt to make tech disruptors play by the rules, and new and improved robot voices.