Why do CPG companies need an Amazon strategy? It’s not just about sales, say executives playing in this space, it’s about the learning and prepping for the day when ecommerce becomes a significant source of sales.

Megan Harbold, vice president of ecommerce at The Mars Agency, explains the challenges of advertising on Amazon.

For CPG brands, the amount of sales on Amazon is small, but growth in the category is strong. To ensure they gain market share, CPG brands need to understand how to optimize their Amazon product detail page.

Google might leave Bing and Yahoo in the dust for visits, but the popular search engine has been losing some shine as the go-to platform for product search. A number of consumer surveys have shown that more US digital shoppers now start their searches on Amazon.

Nearly half of the 182 worldwide retail professionals polled by Retail Systems Research (RSR) said that online competitors are innovating too quickly, and it's hard to keep up, while almost as many were concerned about consumer price sensitivity.

Rob Gonzalez, co-founder and executive vice president of business development at Salsify, explains how brands can use Amazon reviews—the good and the bad—to their benefit.

The latest round of tariffs imposed by the Trump administration could come as soon as this week. The retail industry might not feel the full impact of these measures until 2019, but additional fees on goods from China will undoubtedly affect US trade, especially if China follows through with threats of retaliating tariffs.

We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.

Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.

Grocery apps are some of the fastest-growing apps in the US, according to eMarketer’s latest app usage forecast. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.

Nearly half of the retail professionals worldwide surveyed by SLI Systems in H1 2018 said they plan to add personalization to their ecommerce efforts within a year.

Retail ecommerce sales in India will increase 31.0% to reach $32.70 billion in 2018. Investment from Alibaba, Amazon and Walmart into the ecommerce market is fueling rapid growth.

Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.

Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.

There is little doubt that Amazon dominates online marketplace sales in the US, but is this the case worldwide? Where does Alibaba fit in, and do these major retail players have competition?

Retail ecommerce sales in India will increase 31.0% to reach $32.70 billion in 2018. Investment from Alibaba, Amazon and Walmart into the ecommerce market is fueling rapid growth.

In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman talks about Amazon's recent efforts to transform grocery shopping, including the launch of its second cashierless convenience store.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.

Amazon Prime Day has emerged as a fast-growing retail promotion that’s altered the mid-summer and back-to-school shopping landscape. This report examines what consumers shopped for and bought on Prime Day, and the implications for Amazon and competing retailers.

Amazon aggressively discounted its own branded electronics for Prime Day this year, and the strategy seems to have worked as consumers scooped up Amazon Fire and Amazon Echo products.