Amazon already has a major stake in India's fast-growing ecommerce market. Here's how we know the country is one of its big targets for 2019.
In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.
Previewing three trends that will impact how brands engage consumers in Canada next year.
With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.
While a gap in ecommerce adoption between retailers and brand manufacturers used to be quite prevalent, it’s now common practice for brands to sell online, a trend that will continue to increase in 2019.
Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman joins us in the studio to dig into some of the shopping data from Thanksgiving weekend. What’s selling? Who’s buying? And where are they buying?
Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.
Amazon’s influence over the US ecommerce market is undeniable. Prime, Amazon’s customer loyalty program, has been a major driver behind its success in the US.
In the latest episode of "Behind the Numbers," eMarketer Bill Fisher discusses the evolving UK retail market and the growing impact of mobile shopping.
In a special holiday episode of eMarketer's "Behind the Numbers," hosts Marcus Johnson and Ezra Palmer consider some of the year's key digital developments—GDPR, e-sports, Amazon Go stores and more—and ask a simple question: "Should we be thankful for this?"
Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Amazon's controversial HQ2 (er, 3) decision. Plus: Juul's move to quit social, and the rise of the nanoinfluencer.
Heading into the fiercely competitive holiday shopping season, Walmart is poised to capture an even larger portion of this year’s online retail sales, according to eMarketer's latest retail forecast.
Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.
Already firmly established in the US ecommerce market, Amazon is ramping up its international efforts. Prime is the primary driver behind its global growth, but the membership program looks very different from country to country.
In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.
Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.
According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.
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