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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Do You Have a Minute? | Jan. 14-18, 2019

Audio
Jan 19, 2019

"Do You Have a Second?" is a pint-sized, daily podcast that highlights three new data releases and offers some context--all in five minutes. Here are this week's episodes, packed together for easy listening.

CES 2019: Same Technology, New Possibilities

CES 2019: Same Technology, New Possibilities

Article
Jan 17, 2019

Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.

Podcast | Netflix and Its New Challengers

Podcast | Netflix and Its New Challengers

Audio
Jan 17, 2019

As Netflix moves to lift its subscription prices, new streaming services are looking to chip away at its base. In the latest episode of "Behind the Numbers," we take a look at the expanding list of competitors in the streaming space, and how consumers may respond.

Amazon's Latest Ploy for Its Ad Business? Free Stuff

Amazon's Latest Ploy for Its Ad Business? Free Stuff

Article
Jan 14, 2019

The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.

The Weekly Listen: Ad Loads, Free Samples, CES Jaw-Droppers

Audio
Jan 13, 2019

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Apple's surprise revenue warning, Roku's move to sell video subscriptions, and bots everywhere.

Walmart's New Campaign Spotlights Digital Grocery Business

Walmart's New Campaign Spotlights Digital Grocery Business

Article
Jan 12, 2019

Walmart is doubling down on its digital grocery efforts with a splashy new campaign promoting Walmart Grocery Pickup, its click-and-collect service.

Hey Siri, What Are Hearables?

Article
Jan 09, 2019

As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.

Who Will Win the Smart Speaker War in Canada?

Who Will Win the Smart Speaker War in Canada?

Article
Jan 07, 2019

In 2019, 5.8 million people in Canada will use a smart speaker at least once a month. That's a 51.2% increase from 2018, according to eMarketer estimates.

Visual Search is Poised for Mainstream Adoption

Visual Search is Poised for Mainstream Adoption

Article
Jan 02, 2019

In the past few years, some key ecommerce players—including Amazon, China’s Alibaba, and eBay—have rolled out visual search tools that allow users to submit images as queries instead of text.

Will Walmart Overtake Amazon in Digital Grocery Sales?

Will Walmart Overtake Amazon in Digital Grocery Sales?

Article
Jan 02, 2019

The numbers aren't in yet, but Walmart might have overtaken Amazon as the largest digital grocery player in the US.

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Amazon Echo Share Will Drop Below Two-Thirds in 2019

Amazon Echo Share Will Drop Below Two-Thirds in 2019

Article
Dec 20, 2018

Consumers in the market for a smart speaker have more options than ever, and Amazon will lose some of its majority share as a result.

Amazon Echo Dominates Smart Speaker Market in the UK

Amazon Echo Dominates Smart Speaker Market in the UK

Article
Dec 18, 2018

The number of smart speaker users in the UK is set to grow by almost one-third in 2019, after doubling this year. And the speaker of choice is decidedly the Amazon Echo, according to eMarketer’s latest forecast. But how long will Amazon be able to hold on to the lead?

Five Ways Amazon Is Betting Big on India

Five Ways Amazon Is Betting Big on India

Article
Dec 18, 2018

Amazon already has a major stake in India's fast-growing ecommerce market. Here's how we know the country is one of its big targets for 2019.

Ten Key Digital Trends for 2019

Ten Key Digital Trends for 2019

Report
Dec 18, 2018

In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.

Canada Trends in 2019

Canada Trends in 2019

Report
Dec 10, 2018

Previewing three trends that will impact how brands engage consumers in Canada next year.

Digital Video Taking Off Faster Than Expected in Germany

Digital Video Taking Off Faster Than Expected in Germany

Article
Dec 05, 2018

With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.

How More Brands Are Reacting to Increased Online Competition

How More Brands Are Reacting to Increased Online Competition

Article
Dec 05, 2018

While a gap in ecommerce adoption between retailers and brand manufacturers used to be quite prevalent, it’s now common practice for brands to sell online, a trend that will continue to increase in 2019.

The Future of Retail 2019

The Future of Retail 2019

Report
Dec 05, 2018

Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.

How Voice Assistants Will Become More Significant for Seniors

How Voice Assistants Will Become More Significant for Seniors

Interview
Dec 04, 2018

As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.

Podcast | Decoding the Holiday Season Retail Signals

Podcast | Decoding the Holiday Season Retail Signals

Audio
Dec 03, 2018

In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman joins us in the studio to dig into some of the shopping data from Thanksgiving weekend. What’s selling? Who’s buying? And where are they buying?

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