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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Five Ways Amazon Is Betting Big on India

Five Ways Amazon Is Betting Big on India

Article
Dec 18, 2018

Amazon already has a major stake in India's fast-growing ecommerce market. Here's how we know the country is one of its big targets for 2019.

Ten Key Digital Trends for 2019

Ten Key Digital Trends for 2019

Report
Dec 18, 2018

In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.

Canada Trends in 2019

Canada Trends in 2019

Report
Dec 10, 2018

Previewing three trends that will impact how brands engage consumers in Canada next year.

Digital Video Taking Off Faster Than Expected in Germany

Digital Video Taking Off Faster Than Expected in Germany

Article
Dec 05, 2018

With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.

How More Brands Are Reacting to Increased Online Competition

How More Brands Are Reacting to Increased Online Competition

Article
Dec 05, 2018

While a gap in ecommerce adoption between retailers and brand manufacturers used to be quite prevalent, it’s now common practice for brands to sell online, a trend that will continue to increase in 2019.

The Future of Retail 2019

The Future of Retail 2019

Report
Dec 05, 2018

Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.

How Voice Assistants Will Become More Significant for Seniors

How Voice Assistants Will Become More Significant for Seniors

Interview
Dec 04, 2018

As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.

Podcast | Decoding the Holiday Season Retail Signals

Podcast | Decoding the Holiday Season Retail Signals

Audio
Dec 03, 2018

In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman joins us in the studio to dig into some of the shopping data from Thanksgiving weekend. What’s selling? Who’s buying? And where are they buying?

More Retailers Are Shifting Their Sales to Amazon Marketplace

More Retailers Are Shifting Their Sales to Amazon Marketplace

Article
Nov 29, 2018

Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.

Prime Is Key to Amazon’s International Expansion

Prime Is Key to Amazon’s International Expansion

Article
Nov 28, 2018

Amazon’s influence over the US ecommerce market is undeniable. Prime, Amazon’s customer loyalty program, has been a major driver behind its success in the US.

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Is the British High Street Dying?

Audio
Nov 26, 2018

In the latest episode of "Behind the Numbers," eMarketer Bill Fisher discusses the evolving UK retail market and the growing impact of mobile shopping.

The Weekly Listen: Thankful or Not Thankful?

Audio
Nov 25, 2018

In a special holiday episode of eMarketer's "Behind the Numbers," hosts Marcus Johnson and Ezra Palmer consider some of the year's key digital developments—GDPR, e-sports, Amazon Go stores and more—and ask a simple question: "Should we be thankful for this?"

Amazon Go and the Future of Brick-and-Mortar Retail

Amazon Go and the Future of Brick-and-Mortar Retail

Interview
Nov 20, 2018

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.

The Weekly Listen: HQ2 Blowback, Vape Scrape, and Wee Influencers

Audio
Nov 18, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Amazon's controversial HQ2 (er, 3) decision. Plus: Juul's move to quit social, and the rise of the nanoinfluencer.

Walmart Overtakes Apple as No. 3 Online Retailer in US

Walmart Overtakes Apple as No. 3 Online Retailer in US

Article
Nov 15, 2018

Heading into the fiercely competitive holiday shopping season, Walmart is poised to capture an even larger portion of this year’s online retail sales, according to eMarketer's latest retail forecast.

Where Do Former Toys 'R' Us Customers Shop Now?

Where Do Former Toys 'R' Us Customers Shop Now?

Article
Nov 15, 2018

Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.

Amazon Around the World

Amazon Around the World

Report
Nov 13, 2018

Already firmly established in the US ecommerce market, Amazon is ramping up its international efforts. Prime is the primary driver behind its global growth, but the membership program looks very different from country to country.

On-Demand, Analyst Panel Webinar: CPG Insights—The Market Drivers You Need to Know for 2019

Video
Nov 13, 2018

In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.

Shopping Holidays Around the World

Shopping Holidays Around the World

Report
Nov 13, 2018

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

Retail Marketers Plan to Shift More Ad Spend to Amazon

Retail Marketers Plan to Shift More Ad Spend to Amazon

Article
Nov 12, 2018

According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.

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