Advertisers continue to spend on digital formats in the UK, to the detriment of some traditional channels. Brexit is accentuating this trend, with the Google-Facebook duopoly proving to be the biggest winner.

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

Amazon Music will cross 35 million monthly listeners in the US this year. At a growth rate of 17.7% year over year, we expect it will grow faster than any other digital audio service in our forecast.

Apple is expanding its digital media presence at a time when iPhone sales have slowed. Earlier this week, Apple unveiled several new media products, including a subscription news app, gaming platform and video streaming service.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses Amazon's newest inventory for advertisers, and how consumers might react.

US digital video ad spending is on track to exceed our previous forecasts, while TV also got a bump thanks to increased political spending in H2 2018.

Facebook and Google may be under pressure from media, governments and the public, but based on our latest estimates, advertisers don’t appear to be uncomfortable with the digital duopoly—at least, not enough to stop spending there.

Pressed for time and money more than in their childless days, today’s parents are increasingly using digital tools to supplement their in-store shopping.

Esports has evolved into a huge, global business with attractive marketing opportunities for brands looking to connect with young, digitally savvy and engaged fans.

Amazon retired its Dash button in early March, but the branded device’s end wasn't a failure. We see it as a move to shift more replenishment buying into voice commerce.

Food and beverage, personal care and auto parts products have traditionally lagged behind in ecommerce, but when you look more closely, it’s easy to see significant growth potential.

In 2019, 51.3% of US households will be Amazon Prime members, according to our latest forecast—that’s about 5.2 million more households than last year.

Amazon's retail ecommerce business may have passed the stage of rapid growth, and as a result, we have lowered our previous retail ecommerce sales forecast.

In the latest episode of "Behind the Numbers," we're looking into Walmart's digital sales and how the brick-and-mortar giant has used its vast physical footprint to win a big chunk of the ecommerce market.

2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

Amazon abruptly announced it won't be building a huge facility in New York City, citing local political opposition to the plan. In the latest episode of "Behind the Numbers," we'll look at the growing dynamic of consumer wariness of big tech, and what it could mean for the major players in the months ahead.

Walmart, which overtook Apple last year to become the third-largest US etailer, is widening the gap with Apple. Walmart’s ecommerce sales will grow nearly 33% this year to $27.81 billion.

Greater disposable income, easier automation, and a desire to research products and prices drive men’s paths to purchase via smart speaker more than women's.