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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Amazon's Marketplace Is Growing, but Most of Its Sellers Are Active on eBay, Too

Amazon's Marketplace Is Growing, but Most of Its Sellers Are Active on eBay, Too

Article
Jun 25, 2019

When looking at the largest US ecommerce sites, eBay is a distant second to Amazon. But as third-party sellers become more prominent on Amazon’s marketplace, many want to expand to other platforms, a possible silver lining for eBay.

Strategies for Thriving in the “Age of Amazon” | Sponsored Content

Article
Jun 21, 2019

The food retailing industry seems to be constantly bracing for the next move by Amazon. Inmar’s senior vice president Jim Hertel offers three key strategies that food and grocery retailers should commit to in order to thrive rather than just survive.

Survey: Prime Day Drives Back-to-School Shopping Beyond Amazon | Sponsored Content

Article
Jun 21, 2019

Now in its fifth year, Amazon Prime Day continues to have a significant impact on back-to-school shopping. But, according to new research from Kelton Global on behalf of RetailMeNot, big opportunities also await for retailers other than Amazon.

Google Wants a Piece of the Ecommerce Marketplace

Google Wants a Piece of the Ecommerce Marketplace

Article
Jun 19, 2019

Google's redesigned version of Google Shopping brings its online marketplace center stage. But will the new platform—which merges Google Shopping with the company’s existing retail marketplace, Google Express—be able to compete with the likes of Walmart, eBay and Amazon?

Q2 2019 Digital Video Trends

Q2 2019 Digital Video Trends

Report
Jun 18, 2019

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

Amazon, Walmart and Kroger Lead US Grocery Sales Online—How Do They Do It?

Amazon, Walmart and Kroger Lead US Grocery Sales Online—How Do They Do It?

Article
Jun 17, 2019

US ecommerce grocery is the fastest growing product category online, and this year we estimate that US food and beverage ecommerce sales will grow 23% to $22.63 billion. Buy online, pick up in store (BOPUS) is one of the key drivers of this growth.

Podcast: Regulating the Tech Giants … Why Now?

Podcast: Regulating the Tech Giants … Why Now?

Audio
Jun 11, 2019

eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna ponder the big questions facing US antitrust regulators as they consider how to deal with the outsized influence of tech giants Amazon, Apple, Google and Facebook.

China Time Spent with Media 2019

China Time Spent with Media 2019

Report
May 30, 2019

Adults in China spend more time on digital than they do with any other media. Moreover, time spent on digital will continue to grow at a rapid pace, encroaching on time spent with traditional media.

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

Article
May 30, 2019

Thousands of new shopping apps continue to pop up in Apple’s App Store and the Google Play store each year as consumers gear their shopping habits towards mobile. But the increase in competition might be causing smaller retailers and startups to think twice about investing in app development, especially on the iOS marketplace.

Time Spent with Media 2019

Time Spent with Media 2019

Report
May 30, 2019

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

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UK Time Spent with Media 2019

UK Time Spent with Media 2019

Report
May 30, 2019

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.

US Time Spent with Media 2019

US Time Spent with Media 2019

Report
May 30, 2019

Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

How Browser Privacy Updates Are Affecting Influencer Attribution

How Browser Privacy Updates Are Affecting Influencer Attribution

Article
May 27, 2019

Measuring influencer attribution is already an issue for marketers, and the recent privacy updates on browsers like Apple’s Safari and Google Chrome aren’t going to make things easier.

Most Amazon Sellers Are Getting by Without Ad Optimization Tools, For Now

Most Amazon Sellers Are Getting by Without Ad Optimization Tools, For Now

Article
May 23, 2019

The majority of businesses selling products on Amazon still don’t use optimization tools to bolster their advertising efforts. But as Amazon’s ad business continues to grow, so will the competition for valuable ad placements—and many sellers are now looking for ways to improve their strategic advertising efforts.

US Subscription Video Landscape 2019

US Subscription Video Landscape 2019

Report
May 15, 2019

Subscription-based video is growing across a broad spectrum of services, from on-demand platforms like Netflix to aggregators that deliver live TV over the internet.

Advanced TV Is the New Frontier for DSPs

Advanced TV Is the New Frontier for DSPs

Article
May 14, 2019

While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and ad tech players don’t want to miss out.

Kohl’s Increases Foot Traffic by Accepting Amazon Returns

Kohl’s Increases Foot Traffic by Accepting Amazon Returns

Article
May 10, 2019

After initial signs of success, Kohl’s will expand its Amazon returns program nationwide in July. The pilot program, which launched in Chicago and Los Angeles in 2017, performed particularly well, leading to 9% growth in new customers and 8% growth in revenues compared with national growth of 1% and 2%, respectively, according to payment data analyzed by Earnest Research.

How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

How Wayfair’s Way Day Compares with Last Year, and What Manufactured 'Holidays' Mean for Retailers

Article
May 06, 2019

In April, Wayfair celebrated its second annual Way Day, a “holiday” dedicated to better-than-Black-Friday deals. The retailer saw double-digit sales growth over the first Way Day, as well as an increased number of orders and unique customers, according to an April 2019 report from Edison Trends. Better timing, an extended sales period and greater consumer offerings helped the retailer achieve these metrics.

Mother’s Day 2019: Givers, Gifts and Phishing Emails?

Mother’s Day 2019: Givers, Gifts and Phishing Emails?

Article
May 02, 2019

This Mother’s Day, gift givers will spend a record-breaking $25.0 billion on their mothers and other women in their lives, according to an April 2019 report from the National Retail Federation (NRF). This figure tops last year’s spending of $23.1 billion.

Amazon's Prime Focus: Deliver Things Faster

Amazon's Prime Focus: Deliver Things Faster

Audio
Apr 30, 2019

eMarketer principal analyst Andrew Lipsman discusses Amazon's new one-day delivery promise to US Prime members. How much will this move the needle? How are the company's financials? And what's the most significant move Amazon has made in the past six months?

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