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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Walmart, Target Can Expect to Cash In on Prime Day

Walmart, Target Can Expect to Cash In on Prime Day

Article
Jul 09, 2019

It may have started as a holiday manufactured by Amazon, but Prime Day has become one of the biggest shopping events of the year. Nearly every major online retailer—including Walmart, Target and eBay—now offers competing sales during the annual July shopping event. For many Prime Day shoppers, the search for the best deals online doesn’t end with Amazon.

US Digital Buyers Near Saturation Point as Penetration Surpasses 80%

Article
Jul 01, 2019

Americans are poised to spend $586.92 billion in retail ecommerce in 2019, with a year-over-year growth rate of 14.0%.

Ecommerce Continues Strong Gains Amid Global Economic Uncertainty

Article
Jun 30, 2019

The global retail market will reach $25.038 trillion in 2019, an increase of 4.5% and a slight acceleration in growth vs. the prior year, per our estimates. At the same time, it represents a marked decline from the five years preceding that, when global retail sales grew at rates between 5.7% and 7.5% each year.

Canada Ecommerce 2019

Canada Ecommerce 2019

Report
Jun 27, 2019

After years of slow consumer adoption, the ecommerce market in Canada is heating up and closing the gap with the US.

China Ecommerce 2019

China Ecommerce 2019

Report
Jun 27, 2019

Growth of retail sales in China is declining, due to economic and geopolitical challenges, and will not overtake the US until 2021. But retail ecommerce has continued to flourish in some surprising ways under these current circumstances.

France Ecommerce 2019

France Ecommerce 2019

Report
Jun 27, 2019

Ecommerce sales in France will rise 11.5% in 2019, to €58.84 billion ($69.40 billion), accounting for 9.5% of total retail sales. Sales via mobile devices will post the highest annual growth rate, at 20.6%.

Germany Ecommerce 2019

Germany Ecommerce 2019

Report
Jun 27, 2019

Total retail sales in Germany will top $927 billion in 2019. Ecommerce will account for an estimated 8.8% of that, or $81.85 billion—but digital sales are rising much faster, at 7.8% this year.

Global Ecommerce 2019

Global Ecommerce 2019

Report
Jun 27, 2019

The global ecommerce market will rise more than 20% in 2019, despite mounting economic uncertainty and declining consumer spending growth around the world.

Latin America Ecommerce 2019

Latin America Ecommerce 2019

Report
Jun 27, 2019

This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising

Article
Jun 27, 2019

Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.

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US Ecommerce 2019

US Ecommerce 2019

Report
Jun 27, 2019

US ecommerce will continue to grow by double digits in 2019 amid a strong economic backdrop that is beginning to moderate compared with prior years.

Amazon Rebrands IMDb Freedive to IMDb TV, Ramping Up Ad-Supported Video Strategy

Article
Jun 26, 2019

In a significant move for the company's larger advertising goals, Amazon is rebranding its barely six-month-old streaming service to further ramp up its ad-supported video strategy.

Amazon's Marketplace Is Growing, but Most of Its Sellers Are Active on eBay, Too

Amazon's Marketplace Is Growing, but Most of Its Sellers Are Active on eBay, Too

Article
Jun 25, 2019

When looking at the largest US ecommerce sites, eBay is a distant second to Amazon. But as third-party sellers become more prominent on Amazon’s marketplace, many want to expand to other platforms, a possible silver lining for eBay.

Strategies for Thriving in the “Age of Amazon” | Sponsored Content

Article
Jun 21, 2019

The food retailing industry seems to be constantly bracing for the next move by Amazon. Inmar’s senior vice president Jim Hertel offers three key strategies that food and grocery retailers should commit to in order to thrive rather than just survive.

Survey: Prime Day Drives Back-to-School Shopping Beyond Amazon | Sponsored Content

Article
Jun 21, 2019

Now in its fifth year, Amazon Prime Day continues to have a significant impact on back-to-school shopping. But, according to new research from Kelton Global on behalf of RetailMeNot, big opportunities also await for retailers other than Amazon.

Google Wants a Piece of the Ecommerce Marketplace

Google Wants a Piece of the Ecommerce Marketplace

Article
Jun 19, 2019

Google's redesigned version of Google Shopping brings its online marketplace center stage. But will the new platform—which merges Google Shopping with the company’s existing retail marketplace, Google Express—be able to compete with the likes of Walmart, eBay and Amazon?

Q2 2019 Digital Video Trends

Q2 2019 Digital Video Trends

Report
Jun 18, 2019

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

Amazon, Walmart and Kroger Lead US Grocery Sales Online—How Do They Do It?

Amazon, Walmart and Kroger Lead US Grocery Sales Online—How Do They Do It?

Article
Jun 17, 2019

US ecommerce grocery is the fastest growing product category online, and this year we estimate that US food and beverage ecommerce sales will grow 23% to $22.63 billion. Buy online, pick up in store (BOPUS) is one of the key drivers of this growth.

Podcast: Regulating the Tech Giants … Why Now?

Podcast: Regulating the Tech Giants … Why Now?

Audio
Jun 11, 2019

eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna ponder the big questions facing US antitrust regulators as they consider how to deal with the outsized influence of tech giants Amazon, Apple, Google and Facebook.

China Time Spent with Media 2019

China Time Spent with Media 2019

Report
May 30, 2019

Adults in China spend more time on digital than they do with any other media. Moreover, time spent on digital will continue to grow at a rapid pace, encroaching on time spent with traditional media.

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