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Afterpay Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Afterpay

Affirm CEO eats his words after mounting losses lead to mass layoffs

Article
Feb 10, 2023

After touting a recession-proof business model, the BNPL firm slashed 19% of its workforce and will restructure to the tune of $39M.

Ingenico and Splitit tackle checkout friction to get at in-store BNPL’s untapped potential

Ingenico and Splitit tackle checkout friction to get at in-store BNPL’s untapped potential

Article
Feb 03, 2023

Ingenico and Splitit are focused on cutting customer friction to grow their in-store BNPL presence.

Spotlight: Klarna

Spotlight: Klarna

Report
Nov 02, 2022

How do Klarna’s BNPL product features measure up to customer demand? We show how new features can balance these demands against the competing interests of shareholders and regulators.

Spotlight: US Buy Now, Pay Later Forecast 2022

Spotlight: US Buy Now, Pay Later Forecast 2022

Report
Oct 04, 2022

We expect buy now, pay later (BNPL) users and payment value to continue growing in the coming years, despite a perfect storm of rising investor and regulatory scrutiny, increasing competition, and worsening economic conditions.

Banks need a strategy to cash in on $7T embedded finance opportunity

Article
Sep 15, 2022

Embedded-finance-driven business lending is expected to grow sixfold in the next five years.

BNPL titans look for growth in-store amid increased competitive and economic threats

BNPL titans look for growth in-store amid increased competitive and economic threats

Article
Jul 14, 2022

As the online BNPL space saturates, Afterpay and Klarna are turning to in-store partners to fuel growth.

Gen Z buys into buy now, pay later

Gen Z buys into buy now, pay later

Article
Jul 06, 2022

In the US, 55.1% of Gen Z digital buyers ages 14 and older will use a buy now, pay later (BNPL) service at least once this year. That figure drops to 48.6% for millennial digital buyers and becomes progressively smaller among older generations.

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Report
Jun 27, 2022

BNPL providers are in the eye of a perfect storm, as investor and regulatory scrutiny, increasing competition, and the prospect of recession put them at risk. But it’s still early days—and we see foresee a long growth runway. Read on to learn how retailers and providers can navigate the current landscape to their maximum benefit.

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BNPLs could leave shoppers paying more than they signed up for

BNPLs could leave shoppers paying more than they signed up for

Article
Jun 09, 2022

Klarna is the most popular buy now, pay later (BNPL) service in the US, with 34.8 million users ages 14 and older. Afterpay takes the No. 2 spot with 20.0 million, and Affirm comes in third with 14.0 million.

US Mobile Peer-to-Peer Payments Forecast 2022

US Mobile Peer-to-Peer Payments Forecast 2022

Report
May 31, 2022

With more than 6 in 10 smartphone users adopting mobile peer-to-peer payments in the US across multiple apps, providers are looking to widen their addressable base, mitigate pain points, and drive engagement.

Small-Business Payment Disruptors

Small-Business Payment Disruptors

Report
Apr 06, 2022

Increasing digitization among the 32 million US small businesses is changing the competitive landscape and forcing banks, acquirers, and fintechs to invest in next-generation features. These features range from payments and value-added services to outreach.

Afterpay brings BNPL to on-demand delivery with DoorDash

Article
Mar 11, 2022

The two firms can help each other relieve competitive pressures in their respective industries.

Spotlight: US Buy Now, Pay Later Regulation

Spotlight: US Buy Now, Pay Later Regulation

Report
Feb 28, 2022

BNPL providers should prepare now for potential regulatory changes affecting credit reporting, customer creditworthiness, late fees, and more.

Afterpay and Sezzle look to healthcare payments for BNPL greenfield

Article
Feb 24, 2022

Afterpay’s deal with EyeBuyDirect and Sezzle’s tie-up with WellNow Urgent Care reflect BNPL’s push to diversify beyond retail.

What Apple’s Tap to Pay means for payments, Amex's new checking account, and Block adds Afterpay

What Apple’s Tap to Pay means for payments, Amex's new checking account, and Block adds Afterpay

Audio
Feb 15, 2022

On today's episode, we discuss how Apple's new Tap to Pay feature will disrupt the payments world. Then for "In Other News," we talk about the impact of American Express' new checking account and what will happen now that buy now, pay later firm Afterpay is integrated with Block (formerly Square). Tune in to the discussion with VP of content and head of financial services Daniel Van Dyke and our analyst Jaime Toplin.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

Smaller banks’ BNPL hesitancy opens door for provider partnerships

Smaller banks’ BNPL hesitancy opens door for provider partnerships

Article
Feb 08, 2022

Smaller banks are cool toward BNPL: A survey finds that most have scant to zero interest in entering buy now, pay later (BNPL). Those that expressed interest want to partner instead of going solo.

Acquisition completed, Block makes Afterpay available to sellers

Article
Feb 02, 2022

The firm closed the acquisition and made it available to online merchants in Australia and the US.

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