Afterpay Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Afterpay
The State of Payment Methods 2025

The State of Payment Methods 2025

Report
Feb 27, 2025

Consumers are slowly making changes to how they pay at checkout. We look at the top seven payment methods and delve into what’s pushing forward and detracting from their growth.

Block plans marketing push, BNPL tie-ins after weak Q4

Article
Feb 21, 2025

Ramping up marketing spend and integrating Cash App, Afterpay, and Square should put it in a stronger position in 2025

BNPL providers are approving more loan applications—here’s why

Article
Jan 14, 2025

BNPL providers approved 79% of applications in 2022 thanks to counteroffers for subprime borrowers

Sezzle allegations highlight tough BNPL landscape for smaller providers

Article
Jan 03, 2025

Sezzle faces an uphill battle competing against larger players like Affirm and Klarna

The biggest BNPL developments of 2024

Article
Dec 20, 2024

From a slew of major partnerships to our forecasts for slower user growth, we look at the biggest BNPL trends of 2024—and what they mean for 2025.

Payments Trends to Watch in 2025

Payments Trends to Watch in 2025

Report
Dec 10, 2024

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Block got a boost from the Cyber 5 weekend across its two-sided network

Article
Dec 03, 2024

The company used its two-sided network to capitalize on the holiday weekend

Google adds new in-store and local shopping features to Lens, Maps

Article
Nov 20, 2024

Google wants to be a retail hub: Less than a month after rolling out a rebuilt Google Shopping, the tech giant launched a host of in-store and local shopping features.

Google Pay’s feature innovation can help it steal share from Apple Pay

Article
Nov 19, 2024

They can help Google steal some market share from Apple as it opens up its NFC tech.

In-Store Digital Payment and Checkout Trends

In-Store Digital Payment and Checkout Trends

Report
Sep 03, 2024

Digital technologies are reshaping customers' in-store payment experience. Here’s what payment providers must know about in-store payment digitization trends.​

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Affirm’s strong quarter got a boost from its debit card—but it may have to get creative to keep up its current pace

Article
Feb 12, 2024

The debit card gave Affirm a boost in active users and strong numbers, but to continue this pace of growth, Affirm may need to get creative

BNPL played $940 million role in Cyber Monday success

Article
Nov 29, 2023

Consumers are turning to the payment method to mitigate financial pressures this holiday season, but overextension concerns persist

Affirm notches strong growth and second straight quarter of profitability

Article
Nov 13, 2023

Its growth and cost-cutting measures brought the BNPL fintech its second straight profitable quarter. And it’s projecting full-year profitability for FY 2024

How Rakuten and leading brands use shopper behaviors to expand reach and target consumers

Article
Nov 02, 2023

Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). “This whole trend around personalization really applies to audiences as well,” David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent “Master the Holidays with Winning Performance Marketing Strategies” Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.

Why Klarna is making an omnichannel push ahead of the holidays

Article
Oct 18, 2023

Buy now, pay later (BNPL) will play a major role in how consumers shop this holiday season as they seek out budget-friendly ways to pay. To capture a bigger share of holiday sales, BNPL provider Klarna has introduced a new suite of tools to help bridge the digital-physical gap with AI-powered technology and shoppable media.

US Buy Now, Pay Later Forecast 2023

US Buy Now, Pay Later Forecast 2023

Report
Aug 08, 2023

Buy now, pay later (BNPL) payment value will rise 14.8% annually from 2023 through 2027, as BNPL fintech leaders adapt to a maturing market by diversifying product offerings and harnessing demographic trends.

Afterpay, US

CollectionSnapshot
Jul 07, 2023

Buy Now, Pay Later, US

CollectionSnapshot
Jul 07, 2023
Canada Consumer Payment Habits

Canada Consumer Payment Habits

Report
Mar 08, 2023

Canada is behind other Western economies in digital payments adoption, but new technologies are finding footing against cards. Diving into usage among different demographic groups foretells how adoption will progress.

Payment Channels and Types of Transactions

Payment Channels and Types of Transactions

Report
Feb 28, 2023

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or