Ramping up marketing spend and integrating Cash App, Afterpay, and Square should put it in a stronger position in 2025

BNPL providers approved 79% of applications in 2022 thanks to counteroffers for subprime borrowers

Sezzle faces an uphill battle competing against larger players like Affirm and Klarna

From a slew of major partnerships to our forecasts for slower user growth, we look at the biggest BNPL trends of 2024—and what they mean for 2025.

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

The company used its two-sided network to capitalize on the holiday weekend

Google wants to be a retail hub: Less than a month after rolling out a rebuilt Google Shopping, the tech giant launched a host of in-store and local shopping features.

They can help Google steal some market share from Apple as it opens up its NFC tech.

Digital technologies are reshaping customers' in-store payment experience. Here’s what payment providers must know about in-store payment digitization trends.​

The debit card gave Affirm a boost in active users and strong numbers, but to continue this pace of growth, Affirm may need to get creative

Consumers are turning to the payment method to mitigate financial pressures this holiday season, but overextension concerns persist

Its growth and cost-cutting measures brought the BNPL fintech its second straight profitable quarter. And it’s projecting full-year profitability for FY 2024

Expanding audience reach requires targeting the correct consumers. While true one-to-one advertising is still a dream, similar outcomes can be achieved by reaching the right audiences through affiliate marketing, paid social, and buy now, pay later (BNPL). “This whole trend around personalization really applies to audiences as well,” David Gill, vice president of consumer insights at Rakuten Advertising, said during our recent “Master the Holidays with Winning Performance Marketing Strategies” Tech-Talk Webinar. Data from affiliate marketing and social platforms can be used to identify which kinds of consumers brands should be reaching out to in order to expand their customer base.

Buy now, pay later (BNPL) will play a major role in how consumers shop this holiday season as they seek out budget-friendly ways to pay. To capture a bigger share of holiday sales, BNPL provider Klarna has introduced a new suite of tools to help bridge the digital-physical gap with AI-powered technology and shoppable media.

Buy now, pay later (BNPL) payment value will rise 14.8% annually from 2023 through 2027, as BNPL fintech leaders adapt to a maturing market by diversifying product offerings and harnessing demographic trends.

Canada is behind other Western economies in digital payments adoption, but new technologies are finding footing against cards. Diving into usage among different demographic groups foretells how adoption will progress.

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Economic uncertainty and rapid technological innovation are shifting industry dynamics for players across the payments ecosystem, including acquirers and processors, networks, and issuers.