Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Afterpay Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Afterpay
BNPL is a promising space for US banks to boost engagement

BNPL is a promising space for US banks to boost engagement

Article
Feb 02, 2022

A PYMNTS survey shows that most users of standalone BNPL services are interested in bank-backed versions—including customers of the biggest standalone players.

2021 holidays could be an inflection point for buy now, pay later usage

2021 holidays could be an inflection point for buy now, pay later usage

Article
Dec 16, 2021

Increasing competition in the realm of point-of-sale installment plans will push existing buy now, pay later firms to diversify their offerings and target consumers beyond the existing core of Gen Z and millennial users.

Afterpay’s Black Friday results highlight evolving consumer trends

Article
Dec 03, 2021

Buy now, pay later gains popularity—and new providers—as customers resume in-store shopping this holiday season.

Zip anticipates strong holiday season amid BNPL blitz—but with more competition

Article
Nov 01, 2021

Zip’s preholiday shopping event clocked stellar numbers, but diversification and increased credit card use might challenge BNPL growth.

Monzo’s BNPL plunge gives it opening to foster loyalty

Article
Sep 13, 2021

The UK neobank is the latest to join the hot and crowded installment-payments space—and cross-promotion to its 5 million users could ramp it up quickly.

Revolut’s entry into BNPL may bolster its customers’ engagement

Article
Sep 08, 2021

The UK-based neobank is looking to do buy now, pay later (BNPL) trials in Europe next year—and it could quickly find a following within its large customer base.

Afterpay and Klarna deliver strong performance following summer spending surge and recent growth initiatives

Article
Aug 30, 2021

Both companies introduced customer-facing solutions and merchant tools and expanded partnerships to make their products more attractive as economic tailwinds die down and competition heats up.

Revolut wants Australian banking license—the latest sign of its global ambitions

Article
Aug 30, 2021

The UK neobank wants to broaden its presence in Australia, including adding the ability to receive deposits. It’s got a decent shot at breaking through, but it needs to offer its full product suite to impress consumers.

Aspiring neobanks face stricter Australia licensing process after Xinja collapse

Article
Aug 12, 2021

The Australian Prudential Regulation Authority (APRA) now requires entrants to offer income-producing products, like loans, and to have an exit plan. This will scare off some neobanks—but those that have launched, or are about to, may benefit.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

NAB gains added lending heft from Citigroup’s Australian consumer unit in AUD$1.2B deal

Article
Aug 10, 2021

NAB’s Citigroup deal bulks it up further as Afterpay/Square looms: The Australian banking giant’s unsecured loan book will get a big boost from the proposed deal. That and a platform upgrade adds even more heft to NAB in any face-off against Afterpay and Square.

The Weekly Listen: Brands at the Olympics, when video equals linear, and thinking in 3D

The Weekly Listen: Brands at the Olympics, when video equals linear, and thinking in 3D

Audio
Aug 06, 2021

On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

$29B Afterpay deal gives Square neobanking growth opportunities in US, Australia

Article
Aug 03, 2021

The deal for the buy now, pay later provider, worth about $29B, hands Square an opportunity to roll out a consumer-side neobank in the US and to straddle two neobanking segments in Australia.

Square pushes into the BNPL space with $29B Afterpay deal

Article
Aug 03, 2021

Square’s unexpected purchase is set to shake up the buy now, pay later (BNPL) space while also opening up cross-selling opportunities for the payments giant, helping it to maintain its edge over top rival PayPal.

Klarna holds on to almost half of US BNPL users this year, but rivals are on its tail

Klarna holds on to almost half of US BNPL users this year, but rivals are on its tail

Article
Jul 15, 2021

The top 3 buy now, pay later platforms

New key roles at Goldman signal BNPL ambitions

Article
Jun 29, 2021

The banking giant will build out its buy now, pay later footprint by creating two key roles within its Marcus direct bank—and its ambitions could add prospects for its upcoming checking account.

Afterpay sets sights on US expansion with app-based BNPL solution

Article
Jun 25, 2021

This fall, US consumers will be able to use Afterpay’s app to shop at popular retailers even if those stores don’t have a partnership with the BNPL provider, helping it capitalize on a lucrative market and fostering increased customer engagement.

Almost 75% of BNPL users in the US are Gen Z or millennials

Almost 75% of BNPL users in the US are Gen Z or millennials

Article
Jun 25, 2021

More than 45 million people ages 14 and older in the US will use buy now, pay later (BNPL) services this year, according to our inaugural user forecast for these financing options. That’s up 81.2% over 2020, and the age range of BNPL users will widen over the coming years as well.

Affirm no longer dominates the US buy now, pay later market

Affirm no longer dominates the US buy now, pay later market

Article
Jun 04, 2021

Afterpay and Klarna affirm their dominance

How are online and offline transactions becoming more frictionless?

How are online and offline transactions becoming more frictionless?

Article
May 25, 2021

For some time now, consumers have been moving toward demanding more frictionless payment methods across online and offline channels. The social distancing and sanitizing practices brought on by the pandemic proved to be the push that encouraged many consumers to try proximity mobile payments (paying for goods using a mobile phone as a physical POS) for the first time. Ecommerce retailers, not to be outdone, are finding ways to improve their transactions as well.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or