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GWI Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for GWI
FAQ on digital grocery: How AI, retail media, and omnichannel fulfillment are reshaping 2026

FAQ on digital grocery: How AI, retail media, and omnichannel fulfillment are reshaping 2026

Article
Jan 15, 2026

Digital grocery has evolved from a pandemic-era convenience to a core retail channel. More than 90% of US consumers now shop for groceries both online and in-store, according to FMI and NielsenIQ. As the channel matures, the competitive battleground shifts from basic fulfillment to AI-powered personalization, retail media monetization, and seamless omnichannel experiences. This FAQ addresses the trends, players, and strategies shaping digital grocery in 2026.

FAQ on ad blocking: Preparing for platform crackdowns, user response, and what’s changing in 2026

FAQ on ad blocking: Preparing for platform crackdowns, user response, and what’s changing in 2026

Article
Jan 08, 2026

This FAQ examines what's verifiable about ad blocking today and what marketers should watch in 2026.

Canada Trends to Watch in 2026

Canada Trends to Watch in 2026

Report
Dec 05, 2025

Canada’s digital economy is entering a faster, more competitive phase in 2026 as ad spending accelerates, short video surges, ecommerce climbs, and AI-driven search reshapes how audiences discover content.

The Digital Lives and Lifestyles of Everyone in the World: How People Watch TV, Short-Form Video’s Global Divide, and More | Behind the Numbers

Audio
Oct 20, 2025

On today’s podcast episode, we discuss how much TV streaming is really going on around the world, in which countries radio is holding its own, and short-form video’s place in the social media world. Join Senior Director of Podcasts and host, Marcus Johnson, Principal Analyst, Paul Briggs, Vice President of Research, Jennifer Pearson, and Chief Insight Officer at GWI, Jason Mander. Listen everywhere and watch on YouTube and Spotify.

Worldwide Programmatic Ad Spending 2025

Worldwide Programmatic Ad Spending 2025

Report
Mar 14, 2025

Worldwide programmatic display ad spending will grow 14.6% in 2025. This report explains our programmatic forecasts for six countries to map global spending trends.

UK Gen Z Digital Behaviors 2024

UK Gen Z Digital Behaviors 2024

Report
Nov 08, 2024

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

The Gulf Streamers

The Gulf Streamers

Report
Jan 29, 2024

Saudi Arabia and the UAE have some of the most digitally engaged consumers in the world. Here’s how they stack up globally.

Social media could be the key to connecting with baby boomers

Article
Nov 20, 2023

Marketers may be obsessed with reaching younger consumers, but that doesn’t mean that baby boomers aren’t worth their time. Next year, 11.3 million consumers ages 55 to 64 and 10.8 million consumers 65 and older will make a purchase via social media, per our forecast.

Slight decline in global media time signals the end of ‘digital hypergrowth’

Article
Nov 03, 2023

Daily time spent with both traditional and digital media is in a slight decline worldwide, marking an end to the rapid digital acceleration of the past few years, according to the 13th edition of our Global Media Intelligence Report, which features insights from a GWI survey of media and device usage across 47 countries. “These aren’t fundamental drops,” said Jason Mander, GWI’s chief research officer. But waning media engagement marks a shift in the way consumers are responding to their social and economic environments.

Around the World: Media consumption milestones and diversions in different countries

Audio
Oct 30, 2023

On today's podcast episode, host Bill Fisher is joined by our analysts Paul Briggs and Paul Verna and GWI’s chief research officer Jason Mander to discuss the latest Global Media Intelligence report, outlining media consumption behaviors from around the world.

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Global Media Intelligence 2023: Asia-Pacific

Global Media Intelligence 2023: Asia-Pacific

Report
Oct 30, 2023

The Asia-Pacific coverage in the Global Media Intelligence Report includes poll results from Australia, China, Hong Kong, India, Japan, New Zealand, Philippines, South Korea, and Taiwan.

Global Media Intelligence 2023: Canada

Global Media Intelligence 2023: Canada

Report
Oct 30, 2023

The Canada coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

Global Media Intelligence 2023: Central and Eastern Europe

Global Media Intelligence 2023: Central and Eastern Europe

Report
Oct 30, 2023

The Central and Eastern Europe coverage in the Global Media Intelligence Report includes poll results from the Czech Republic, Poland, Romania, Russia, and Turkey.

Global Media Intelligence 2023: Latin America

Global Media Intelligence 2023: Latin America

Report
Oct 30, 2023

The Latin America coverage in the Global Media Intelligence Report includes poll results from Argentina, Brazil, Colombia, Mexico, and Peru.

Global Media Intelligence 2023: Middle East and Africa

Global Media Intelligence 2023: Middle East and Africa

Report
Oct 30, 2023

The Middle East and Africa coverage in the Global Media Intelligence Report includes poll results from Egypt, Israel, Saudi Arabia, South Africa, and the United Arab Emirates.

Global Media Intelligence 2023: Southeast Asia

Global Media Intelligence 2023: Southeast Asia

Report
Oct 30, 2023

The Southeast Asia coverage in the Global Media Intelligence Report includes poll results from Indonesia, Malaysia, Singapore, Thailand, and Vietnam.

Global Media Intelligence 2023: United States

Global Media Intelligence 2023: United States

Report
Oct 30, 2023

The United States coverage in the Global Media Intelligence Report includes poll results from internet user respondents in H1 2023 conducted by GWI.

Global Media Intelligence 2023: Western Europe

Global Media Intelligence 2023: Western Europe

Report
Oct 30, 2023

The Western Europe region of the Global Media Intelligence Report includes poll results from Austria, Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Norway, Netherlands, Portugal, Spain, Sweden, Switzerland, and UK.

The Global Media Intelligence Report 2023

The Global Media Intelligence Report 2023

Report
Oct 30, 2023

The 13th annual Global Media Intelligence Report details media and device usage in 47 markets and compares regions for a look at how people spend their media time—and where they do it.

Around the World: How people use media differently across countries

Audio
Nov 18, 2022

In this episode, host Bill Fisher is joined by our analyst Paul Briggs, Starcom’s executive vice president and global director Kelly Kokonas, and GWI’s chief research officer Jason Mander to discuss the latest "Global Media Intelligence" report, outlining media consumption behaviors from around the world.

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