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EMARKETER

The Gulf Streamers

What Marketers Need to Know About Sky-High Digital Media Consumption in Saudi Arabia and the UAE

Report by Zia Daniell Wigder  |  Jan 29, 2024
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About This Report
Saudi Arabia and the UAE have some of the most digitally engaged consumers in the world. Here’s how they stack up globally.
Topics
Time Spent with Media
Media Consumption
Saudi Arabia
United Arab Emirates

Saudi Arabia and the United Arab Emirates (UAE) have some of the most digitally engaged consumers in the world. This deck will:

  • Share key insights from our 13th annual Global Media Intelligence Report—with a focus on consumer behavior in Saudi Arabia and the UAE.
  • Discuss various forecasts and time spent with media metrics, including time spent with podcasts, online TV/streaming, social/messaging, and more.
  • Highlight where opportunities lie for marketers given the high levels of digital engagement in these countries.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

authors

Zia Daniell Wigder

Contributors

Donte Gibson
Senior Charts Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Amy Rotondo
Director, US Research
Ali Young
Senior Copy Editor and Manager of Content Operations
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