Source: EMARKETER Forecast, July 2025 - July 2025
Note: individuals of any age who actively use smart home utility devices in their own home at least once per month
Additional Note: A smart home utility device is an interactive device connected via internet and/or Bluetooth (or any other connectivity protocol) that can be controlled by using apps, smart home hubs or voice assistants to interact with other smart home utility devices. Includes air conditioners, outlets, plugs, thermostats, and water heaters.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.