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Events
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Learn More →Topics
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Explore our Research →JPMorgan claims its first open banking victim: Visa
Article |
Aug 23, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 22, 2025
Nearly half of ad-supported TV viewing is streaming
Article |
Aug 22, 2025
Amazon's evolution, investments raise a host of near-future questions
Article |
Aug 22, 2025
How marketers can embrace Gen Alpha’s spending power
Article |
Aug 22, 2025
Johnson & Johnson adds momentum to pharma’s US manufacturing surge
Article |
Aug 22, 2025
US patients pay vastly different prices for the same healthcare procedures
Article |
Aug 22, 2025
$10 billion Meta-Google cloud pact shows scale beats rivalry
Article |
Aug 22, 2025
Pop Mart milks the Labubu craze
Article |
Aug 22, 2025
Frequent phone use creates key mobile marketing opportunities
Article |
Aug 22, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Smart Home Smoke Detector Owners
Households
Households, by Type
Users
Source: EMARKETER Forecast, July 2025 - July 2025
Note: individuals of any age who own a smart home smoke detectors in their own home.
Additional Note: A smart home smoke detector is an interactive device connected via internet and/or Bluetooth (or any other connectivity protocol) that can be controlled and automated by using apps, smart home hubs or voice assistants to interact with smart security systems. Smoke detectors sound an alarm when smoke and/or fire is detected, sending the home owner a notification when the alarm is triggered. Examples include Alexa Guard, Nest Protect, and OneLink Safe & Sound.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.