Channels That US Agency/Marketing Professionals Will Increase vs. Decrease Their Ad Spending in, Dec 2020 (% of respondents)
Data is from an Advertiser Perceptions study as cited by Next TV in a February 2021 article. 284 US agency (58%) and marketing (42%) professionals were surveyed online during November-December 2020. All respondents were involved in digital video advertising decision-making and had $1+ million in total annual ad spending.