Q1 2021 Digital Video Trends

Netflix, Disney, and YouTube Collect Most OTT Subscription Revenues

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About This Report
Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.
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Executive Summary

This is the latest installment in an ongoing series of quarterly video overviews focusing on monetization, audience, and content. On the radar for Q1: subscription video revenues, time spent updates, and new audience estimates for free streaming services.

Who is receiving the most OTT subscription video revenues?

In 2021, just under a third (30.8%) of all US OTT subscription revenues will go to Netflix. Disney will account for about one-fourth (25.9%) of OTT subscription revenues in the US, and YouTube will account for 13.2%.

Are people changing the amount of time they spend with TV?

After receiving a pandemic-driven viewing bump last year, the amount of time that US adults spend watching linear TV will decrease by 7.0% this year to an average of 199 minutes per day.

How much time will people spend watching digital video?

In 2021, US adults will watch an average of 140 minutes of digital video per day, up from 133 minutes in 2020. By the end of 2022, adults will watch digital video for an average of 145 minutes per day.

Which free streaming services are gaining viewers?

In the US this year, Pluto TV will have 46.6 million monthly viewers, Tubi will have 44.4 million monthly viewers, and The Roku Channel will have 57.2 million.

WHAT’S IN THIS REPORT? This report covers key events in the digital video industry based on data, trends, and business activity in Q1 2021. It includes new forecasts for subscription video revenues and audience estimates for select ad-supported streaming services.

KEY STAT: Netflix, Disney, and YouTube will collectively receive 69.3% of all US OTT subscription revenues in 2021.

Here’s what’s in the full report

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Table of Contents

  1. Executive Summary
  2. Monetization
  3. Audience
  1. Content
  2. Read Next
  3. Sources
  1. Media Gallery

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authors

Ross Benes

Contributors

Eric Haggstrom
Senior Forecasting Analyst
Chuck Rawlings
Senior Researcher