November 12, 2020

Channels that Are Part of Account-Based Marketing (ABM) Programs According to US B2B Professionals, Aug 2020 (% of respondents)

Note

Data was provided to eMarketer by RollWorks.

Methodology

Data is from a November 2020 RollWorks report titled "Revealing What's Fact and What's Fiction." 215 US B2B marketing and sales professionals were surveyed online during August 2020.