October 5, 2020

How Interested Are US Adults in Social Media Shopping? (% of respondents, by demographic, Oct 2020)


In October 2019, US consumers were asked about their interest in shopping through social media. The chart shows consumers' awareness, level of interest and usage of social media shopping.


Data was provided to eMarketer by Bizrate Insights.


Data is from the October 2020 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,005 US adults ages 18+ were surveyed online during October 1-5, 2020. Respondents identified as female (52%) and male (48%) and were ages 18-34 (30%), 35-54 (35%), and 55-65 (35%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.