September 23, 2020

Coronavirus Impact: Change in Ad Budget/Resource Allocation According to Senior Marketers Worldwide, by Media, July 2020 & 2021 (% change)


Data is from the September 2020 Kantar Media report titled "Media Reactions 2020." 733 senior marketers worldwide at advertisers, agencies and media companies were surveyed online during July 2020. Respondents held the titles of C-level executives, manager/director or VP/SVP/EVP and were located in APAC, Europe, Latin America and North America.