October 9, 2019

What Actions Have US Facebook Users Taken to Use Facebook Less? (% of respondents, by demographic, Oct 2019)


US consumers were asked how they have changed their access Facebook in the listed ways. Actions included 'turn off Facebook notifications on my phone/tablet,' 'deleted the app from my phone/tablet,' 'taken a temporary break from using Facebook,' 'demoted the app from my phone/tablet's home screen to ... another screen,' 'stopped logging into other sites through Facebook log in shortcuts' and 'switched to other social media networks to do the same things.' All respondents identified that they used Facebook less in the past couple of years than they used to. Respondents are broken out by age and gender.More


Data was provided to eMarketer by Bizrate Insights.


Data is from the October 2019 "eMarketer Facebook Flash Survey" conducted in October 2019 by Bizrate Insights. 997 US internet users ages 18+ were surveyed online during September 19-October 2, 2019. Respondents identified as female (56%) and male (44%) and were ages 18-34 (26%), 35-54 (37%) and 55+ (37%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. At the time of joining the panel, each panelist stated they had shopped online. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders and incomes.

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