September 26, 2019

Objectives vs. Challenges for a Data-Driven Personalization Strategy for Enterprise Companies in North America, July 2019 (% of respondents)


Enterprise marketers were asked the primary objectives vs. critical challenges to a data-driven personalization strategy. Responses include improving quality of data used, improving customer experience, increasing conversion rates, increasing visitor engagement, improving product offer and pricing, ... improving brand preference and improving lead program.More