August 13, 2019

Most Effective Ad Formats on LinkedIn According to Agency/Marketing Professionals Worldwide, May 2019 (% of respondents)


Agency/marketing professionals worldwide were asked which ad formats are most effective on LinkedIn. The formats listed are sponsored posts, lead generation ads, sponsored InMail ads, text ads and dynamic ads.


Data is from an August 2019 Hanapin Marketing report titled "The State of Paid Social 2019." 273 marketers from brands and agencies worldwide were surveyed during April 30-May 17, 2019. 56% of the respondents were based in the US, 9% were based in the UK, 7% were based in Canada and 28% were based in other countries.