June 11, 2019

What Marketing Technology Do Hotel Marketers Worldwide Think Will Disrupt Travel Marketing? (% of respondents, Nov 2018)


Hotel marketers were asked which ad platforms and marketing technologies could have the biggest potential to disrupt travel marketing over the next five years. Responses included augmented or virtual reality (AR/VR), real-time travel audience data, smart speakers or voice search, messaging apps or ... SMS, real-time supply and demand data, connected or streaming TV, chatbots and audio advertising.More