July 19, 2019

Which Voice Assistant Do Marketers in North America See as Having the Most Potential Today? (% of respondents, June 2019)


A survey of marketers in the US and Canada asked which voice assistant has the most potential today: Amazon Alexa, Google Assistant, Apple Siri, Samsung Bixby or Microsoft Cortana.


Data is from the July 2019 Voicebot report titled "The State of Voice Assistants As A Marketing Channel" sponsored by Voices.com. 329 marketing professionals in North America were surveyed online during May-June 2019. 32% of respondents were with consumer brand companies, 16% with business brands, 17% with other organization categories and the remaining 35% were with creative, digital, media and other types of agencies. Voices.com is an online marketplace for voice-over services.