June 15, 2019

Attitudes Toward Select Video Ad Formats Among US Mobile App Users, Q2 2019 (% of respondents)


A survey asked US mobile app users about their preferences for video ad formats. Which ad format do they prefer? Which captures their attention the most? Which makes them want to buy a product? Which makes them like the brand more? Which of a higher quality?


Data was provided to eMarketer by Jun Group.


Data is from the June 2019 Jun Group report titled "Mobile Apps Audience Insights Study: Q2 2019." 5,000 US mobile device users ages 13+ were surveyed during Q2 2019. The survey was fielded on mobile devices (Android & iOS) via Jun Group's value exchange platform where audiences opt in to answering a question in exchange for access to entertainment, virtual currency or other digital content. Jun Group is an advertising platform.