Alert

April 8, 2019

Best Ways for a Retailer/Brand to Communicate About New Products/Promotions According to US Teens, Spring 2019 (% of respondents)

Description

US teens were asked to choose the best ways a brand or retailer can communicate with them about new products and promotions. Responses included Facebook, text messages, Instagram, Snapchat and more.

Note

Data was provided to eMarketer by Piper Jaffray.

Methodology

Data is from the April 2019 Piper Jaffray report titled "Taking Stock with Teens: Spring 2019." Approximately 8,000 US teens with an average age of 16.3 years were surveyed in the classroom during spring 2019.

Featured In

Gen Z Goes to the 'Gram for New Products, Brand Engagement Email Marketing 2019

Sources

Share

Chart Title

Best Ways for a Retailer/Brand to Communicate About New Products/Promotions According to US Teens, Spring 2019 (% of respondents)

Publication Date

April 8, 2019

Sources

Featured In

Gen Z Goes to the 'Gram for New Products, Brand Engagement Email Marketing 2019

Topics

Brand Marketing Teens Consumer Attitudes on Marketing United States

Related Charts & Analysis

The Insurance CMO Report 2022

The Insurance CMO Report 2022

Understanding your customers with segmentation | Sponsored Content

Understanding your customers with segmentation | Sponsored Content

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Meta reveals future hardware, adds MINI and Fender brands to metaverse

Meta reveals future hardware, adds MINI and Fender brands to metaverse

Marketing in the Metaverse: On-Demand Webinar

Marketing in the Metaverse: On-Demand Webinar

Things to know about Pride Month, brand promises, and performative marketing

During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers

During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers

PepsiCo Bubly’s ‘safe spaces’ campaign plays it safe

PepsiCo Bubly’s ‘safe spaces’ campaign plays it safe

What do values-driven consumers care about?

What do values-driven consumers care about?

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Reimagining Retail: How brands become cool again

Reimagining Retail: How brands become cool again

Spotlight: What Values-Driven Consumers Really Want

Spotlight: What Values-Driven Consumers Really Want

Reimagining Retail: Can private label brands inspire a cult-like following?

Reimagining Retail: Can private label brands inspire a cult-like following?

To keep growing, TikTok must appeal to all ages

To keep growing, TikTok must appeal to all ages

The US P&C Insurance Ecosystem

The US P&C Insurance Ecosystem

Daily News

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

What consumers want from loyalty programs

What consumers want from loyalty programs

Understanding your customers with segmentation | Sponsored Content

Understanding your customers with segmentation | Sponsored Content

Will inflation and uncertainty affect brands’ influencer marketing spend?

Will inflation and uncertainty affect brands’ influencer marketing spend?

Spotify tries to solve its Gen Z podcasting problem

Spotify tries to solve its Gen Z podcasting problem

Around the World with … Livestream shopping

Around the World with … Livestream shopping

Amazon’s people problem poses an existential threat to its customer experience

Amazon’s people problem poses an existential threat to its customer experience

Latest Reports

US Account Opening Benchmark 2022

US Account Opening Benchmark 2022

Social Media Update Q2 2022

Social Media Update Q2 2022

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

The Insurance CMO Report 2022

The Insurance CMO Report 2022

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Spotlight: Elevating B2B Content

Spotlight: Elevating B2B Content

US Social Media Usage 2022

US Social Media Usage 2022

TV Ad Spending 2022

TV Ad Spending 2022

Demographic Snapshot: LGBT+

Demographic Snapshot: LGBT+

Video Game Marketing and Monetization 2022

Video Game Marketing and Monetization 2022

Popular on Insider Intelligence

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Social Media Update Q2 2022

Social Media Update Q2 2022

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

The Insurance CMO Report 2022

The Insurance CMO Report 2022

"Behind the Numbers" Podcast

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping

The Weekly Listen: Prime Day 2022, what Americans watch on TV, and social media shopping

The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants

The Daily: Cannes Lions 2022—Interesting conversations, marketing challenges, and the social giants

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Around the World with … Livestream shopping

Around the World with … Livestream shopping

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...

The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

Trending in United States

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

Is brick-and-mortar outpacing digital in consumer spending?

Is brick-and-mortar outpacing digital in consumer spending?

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Social Media Update Q2 2022

Social Media Update Q2 2022

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

What consumers want from loyalty programs

What consumers want from loyalty programs

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

Meta, TikTok, and Twitter talk about new products, the metaverse, and creators at Cannes

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Apple TV+ leans into quality, Prime Video tries to reset, and Disney+ stays the course

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022