Ad Formats that Earned Programmatic Ad Revenues in 2018 According to US Publishers (% of total)
Data was provided to eMarketer by Advertiser Perceptions.
Data is from the November 2018 Advertiser Perceptions "SSP Report: November 2018." 154 US digital sales and operations contacts from the Advertiser Perceptions Media Decision Maker database were surveyed online during August-September 2018. All respondents were involved in display or video sales or operations/monetization, own or use a Supply Side Platform (SSP) and were involved in usage. Respondents had job titles of mid-level director/supervisor (38%) or senior vice president (62%).