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November 15, 2018
Ad Formats that Earned Programmatic Ad Revenues in 2018 According to US Publishers (% of total)
Note
Data was provided to eMarketer by Advertiser Perceptions.Methodology
Data is from the November 2018 Advertiser Perceptions "SSP Report: November 2018." 154 US digital sales and operations contacts from the Advertiser Perceptions Media Decision Maker database were surveyed online during August-September 2018. All respondents were involved in display or video sales or operations/monetization, own or use a Supply Side Platform (SSP) and were involved in usage. Respondents had job titles of mid-level director/supervisor (38%) or senior vice president (62%).Chart Title
Ad Formats that Earned Programmatic Ad Revenues in 2018 According to US Publishers (% of total)Publication Date
November 15, 2018
Sources
Topics
Digital Display Ad SpendingDigital Video Ad SpendingNative Advertising
Programmatic Ad SpendingUnited States