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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
November 15, 2018
Ad Formats that Earned Programmatic Ad Revenues in 2018 According to US Publishers (% of total)
Note
Data was provided to eMarketer by Advertiser Perceptions.Methodology
Data is from the November 2018 Advertiser Perceptions "SSP Report: November 2018." 154 US digital sales and operations contacts from the Advertiser Perceptions Media Decision Maker database were surveyed online during August-September 2018. All respondents were involved in display or video sales or operations/monetization, own or use a Supply Side Platform (SSP) and were involved in usage. Respondents had job titles of mid-level director/supervisor (38%) or senior vice president (62%).Chart Title
Ad Formats that Earned Programmatic Ad Revenues in 2018 According to US Publishers (% of total)Publication Date
November 15, 2018
Sources
Topics
Digital Display Ad SpendingDigital Video Ad SpendingNative Advertising
Programmatic Ad SpendingUnited States