What Topics Do US Internet Users Want Brands to Be Transparent About on Social Media? May 2018 (% of respondents)
A May 2018 poll found the topics that US internet users most want brands to be transparent about on social media are product/service changes, company values, and business practices, with over 50% of respondents agreeing.
Data is from the August 2018 Sprout Social report titled "From Risk to Responsibility: Social Media and the Evolution of Transparency." 1,000 US internet users ages 18+ were surveyed online during April 30-May 9, 2018.