While a plurality of consumers in the western hemisphere start their product searches on search engines, social media platforms are significant search launching pads for consumers in Argentina (17.8%), Brazil (16.8%), and Mexico (18.0%), according to November 2024 data from ESW and EMARKETER.
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Become a ClientRetail media is not just for retailers anymore. US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May EMARKETER forecast.
Men’s care brand Every Man Jack employs a strategic calendar-based marketing approach that shifts focus throughout the year, responding to consumer behavior and competitive pressures.
On today’s podcast episode, we discuss the weight-loss drugs revolution: how they work, their efficacy, how they became so popular, and how they’re reshaping multiple industries. Join Senior Director of Podcasts and host Marcus Johnson and Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere and watch on YouTube and Spotify.
The tactic: Levi Strauss is reducing its SKU count—even as it expands the range of items it sells—to minimize tariff costs and maximize full-price sales. Our take: SKU rationalization is becoming a necessity for Levi Strauss and other brands and retailers looking to manage the impact of tariffs.
Interactive buttons or calls-to-action (CTAs) are the most effective interactive elements to use in emails according to 35% of marketing professionals worldwide, per January 2025 data from Litmus.
Though TikTok Shop faces the dual challenges of economic instability and a tenuous presence on US app stores, marketers are still taking advantage of its positioning as both a social platform and ecommerce engine.
The news: T-Mobile’s T-Satellite service, which launches July 23, will be accessible to customers of competing networks, unlocking carrier-agnostic reach in areas previously off the grid, per CNET. Because the service supports Verizon and AT&T users via eSIM and compatible devices, T-Mobile’s advertisers gain access to millions of new users—without being locked into one carrier’s ecosystem. Our take: As services like T-Satellite make it possible to connect with customers anywhere—marketers who adapt early will shape the next frontier of mobile engagement. They can expand geofenced campaigns to include off-grid locations and explore partnerships around safety, navigation, and outdoor experiences.
The news: Bilt will launch the Bilt Card 2.0 in partnership with fintech Cardless in February 2026, per a press release, after Wells Fargo ended its deeply unprofitable co-brand partnership early. Our take: Bilt Card 2.0 appears to close some of the gaps that made its partnership with Wells Fargo so rocky. With yearly fees and new deals with major US landlords, Bilt is positioning itself to make the Bilt card more successful—and more profitable.
The news: JPMorgan will charge fintechs fees to access its customers’ bank account information, per a report from Bloomberg. Our take: This fee regime would be a pivotal win for JPMorgan that would undoubtedly be emulated by other banks anxious to tap a new revenue stream.