55% of US enterprise ecommerce decision-makers measure agentic commerce success by revenue growth, the top KPI in Logicbroker's December 2025 study and the only metric cited by a majority.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a Client- On today’s podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today’s shopping journey people get stuck the most, and which technologies are actually driving the category forward. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Yory Wurmser, and Co-Founder and Chief Marketing Officer at Furniture.com, Daniel Bennett.
Amazon personalizes Prime Video ads: Dynamic TV Creative tailors repeat spots using shopping data, turning CTV reach into retail action.
TikTok tests paid ad-free model in UK: While ad revenues remain stable, creator deals could gain value if subscription adoption climbs.
IHeartMedia earnings show the power of podcasts: Though the format has its challenges, strong growth will make it a priority for audio platforms.
44% of US college sports fans say sponsorship influences their purchase decisions, including 14% who actively prioritize sponsored brands, according to a February study from Big Chalk.
Rising prices drive consumers to use credit cards and BNPL to make ends meet.
Although the US economy is facing hard financial times due to rising gas prices and other headwinds, consumers expect to up their spending this summer, according to a Spring 2026 survey by Optimove Research.
TikTok turns travel inspiration into bookings: Hotel and experience booking tests a super app model that blends content, commerce, and commission.