Social media added 108.0 billion hours of mobile app time globally in 2025, more than three times the gain of the next-closest category, genAI/AI assistants (30.3 billion hours), according to a January report from Sensor Tower.
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Become a ClientA companywide embrace of crypto is increasingly table stakes.
Strong results come amid increasing caution.
New credit scoring models, which lenders are not accustomed to using, may make their credit scoring costs higher in the near term.
Buying moments are surfacing everywhere; in search results, social media, streaming platforms, and the AI tools guiding consumer choices. For retailers, that means rethinking how conversion happens and reshaping commerce operations for a world where any touchpoint can become a point of sale.
While ChatGPT still leads, Anthropic slashed churn by 20 points, proving retention—not downloads—is the real battleground.
Agency M&A is now prioritizing data infrastructure; digital and tech firms dominated acquisitions as holding companies shifted from scale to capability.
A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.
Its platform tackles AI workflow chaos with context graphs, custom agents, and tighter IT controls.
A Santander-Mastercard pilot shows AI can transact—forcing brands to rethink the funnel.