45% of US employees used AI at work at least a few times a year in Q3 2025, more than double the 21% who said the same in Q2 2023, according to a December report from Gallup.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientLackluster branded checkout and TPV growth in Q4 2025 end CEO Alex Chriss’ tenure.
On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.
Smaller beauty brands are shaking up the retail space by achieving faster-growing sales than their big name competitors. Independently owned and operated brands with under $300 million in revenue, called "indie beauty brands" by NielsenIQ in a new report, are rising fast online and outpacing their conglomerate competitors in-store.
This FAQ addresses the tactical and strategic questions digital media buyers and marketing leaders face.
New openings aim to improve convenience and support faster omnichannel fulfillment.
China consumer confidence shows few signs of improvement heading into the holiday period.
Closures continue, but stronger concepts are replacing weaker ones as foot traffic holds.
Installments for QuickBook invoices offers a lifeline to SMBs.
It’s betting that Google’s protocols will funnel agentic payment volume to its BNPL platform.