Amazon’s grip on ecommerce stays firm—for now—as Prime-led growth holds steady, yet AI agents could eventually challenge its ecommerce and retail media supremacy.
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Become a ClientRMNs face a tougher sell in 2026, as smaller players must lean on category expertise, customer data, and their store footprints to counter Amazon's and Walmart's dominance.
TikTok Shop will surpass Target in US ecommerce in 2026, thanks to the platform’s growing influence over product discovery and shopping trends.
New data shows traditional SEO success no longer guarantees visibility inside generative AI answers. Ahrefs found that fewer than 9% of ChatGPT and Gemini citations come from URLs ranked in Google’s top 10 results—meaning more than 90% of high-ranking organic pages never appear in AI responses. Instead, LLMs lean heavily on community-driven sources like Reddit, YouTube, Wikipedia, Yelp, and TripAdvisor, dramatically reshaping early-stage discovery. With LLM usage exceeding one billion monthly users, brands that do not participate in open forums risk disappearing from AI-mediated journeys. Marketers must treat GEO as a distinct discipline, not an extension of SEO.
The most impactful ads of 2025 stirred debate and dollars: From Sydney Sweeney to Katseye to Coca-Cola.
As more Americans take weight loss drugs, eating, shopping, and healthcare expectations are all evolving
Health systems and health insurers are at risk of losing business due to the new law, but have an opportunity to proactively support patients through upcoming changes to Medicaid coverage.
Pharma’s intangible value drops as others climb: While other sectors gained ground, pharma lost value, driven by individual company setbacks and policy pressures.
While online pharmacy is booming, access to an in-person pharmacist remains important. Expect chains to focus on smaller, health-focused stores and expand their digital services in 2026.
Gen Z worries, AI search shake-ups, and social media trust issues are driving major marketing shifts across all fronts.