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Will TikTok be battling bias this year? How big can TikTok Shop get? And More — The 3 Big Questions for TikTok | Behind the Numbers February 23

On today’s podcast episode, we discuss the three big questions surrounding TikTok right now: Will TikTok spend this year fighting perceptions of bias? Will the new algorithm be as good? How much bigger can TikTok Shop get? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Emmy Liederman and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.

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“Returns are in, brands are sharing how the holidays really performed on investor calls, and before we know it, we're going to start planning for the next cycle,” said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail.” As retailers wrap up their analysis of the 2025 holiday season and begin planning for 2026, here’s how consumer behaviors are evolving across channels and what this means for future holiday strategies.

Trump pivots to new duties, muting a hoped-for $13 billion retail lift and prolonging uncertainty.

TikTok’s engagement gap with Instagram and Facebook is widening, but volatile reach means brands must turn spikes into lasting customer ties.

Retail media networks rely heavily on first-party data, but those datasets capture only part of the customer journey. As advertisers push for broader reach and measurement, gaps in that data are becoming harder to overlook.

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Deep Galaxy AI integration may shift behavior toward AI-led discovery and commerce.