YouTube now outpaces Reddit in AI citations as models prioritize transcripts, metadata, and explanatory formats over engagement signals.
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Become a Client"The Super Bowl has grown from a football game into one of the biggest cultural moments for brands," said our analyst Suzy Davidkhanian in a recent episode of “Behind the Numbers.” The Super Bowl maintains its advertising relevance in an increasingly fragmented media landscape because it delivers something increasingly rare: A massive, diverse audience engaged in a shared cultural moment.
Offering financial support through customer life stage journeys is part of the play.
It adds embedded investing in partnership with Atomic.
These days, top 10 banks don’t say that way for long.
Search users are up 30% YoY, validating its shift to AI answers and setting the stage for new ad and data revenues.
The cash-pay discount hub will offer fewer drugs than GoodRx and have limited reach, but drugmakers must still promote it to drive prescription volumes, especially for uninsured drugs.
Apple isn’t abandoning AI-powered health guidance, but it’s likely holding back until the tech is useful enough to deliver real value.
Novo’s Big Game spot can help reinforce the Wegovy pill’s credibility against copycat compounded versions.