Retail returns have quietly become one of the most expensive, complex, and customer-sensitive parts of commerce.
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Become a ClientAdobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.
Gemini turns search into dialogue, feeding richer intent into auctions and tightening Google’s end-to-end ad loop.
44% of consumers are interested in using AI to compare multiple vehicles to one another, the top AI use case for car buying, according to a June 2025 report from CarGurus and NielsenIQ.
IoT devices like connected cars, wearables, and smart home speakers generate behavioral data and create moments where marketing messages can reach engaged audiences.
An FTC settlement and newly passed legislation in Congress scraps rebate tactics and formulary bias, chipping away at PBM pricing power.
Weight loss hype pushed Lilly well ahead of Novo, yet Novo’s early pill win signals a turn toward more affordable, convenient obesity treatments.
Radio rules time spent but younger listeners favor podcasts and streaming, pushing marketers to choose between reach and precision.
It beats revenue expectations as advertiser growth surges, with a focus on subscriptions over straight ad spending.
45% of US employees used AI at work at least a few times a year in Q3 2025, more than double the 21% who said the same in Q2 2023, according to a December report from Gallup.