Social insights can help marketers maintain audience relevance as consumers move across screens.
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Become a Client51.0% of US digital shoppers haven't bought products through an AI platform like ChatGPT or Google Gemini and aren't interested in doing so, according to an August survey from Bizrate Insights and EMARKETER.
US shoppers will spend $275.1 billion online this holiday season, up 6.7% from last year, according to a September report from Adobe.
Banks are restricting account access as autonomous activity threatens consumer trust.
Strong spending from affluent travelers is helping offset higher fuel costs.
Brand-lift studies could attract bigger budgets, though marketers need proof beyond RMN-reported results.
Vacation rentals give cardholders more choice, helping Amex compete on experiential travel.
Installments can lower the upfront hurdle of bulk shopping as more consumers finance groceries.
AI search is quickly changing how consumers discover and evaluate brands, but marketers are still figuring out how to measure, and improve, their visibility. Most marketers are still experimenting, often building on existing SEO strategies. But AI search requires marketers to think beyond where their websites rank. AI-generated answers can draw on brand websites, publishers, social platforms, reviews, affiliates, and community conversations, making visibility a much broader challenge.
Marketers can encourage adoption of caregiving AI tools by emphasizing how practical use cases support loved ones' care without replacing human involvement.