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September 23, 2020

Coronavirus Impact: Change in Ad Budget/Resource Allocation According to Senior Marketers Worldwide, by Media, July 2020 & 2021 (% change)

Coronavirus Impact: Change in Ad Budget/Resource Allocation According to Senior Marketers Worldwide, by Media, July 2020 & 2021 (% change)

Methodology

Data is from the September 2020 Kantar Media report titled "Media Reactions 2020." 733 senior marketers worldwide at advertisers, agencies and media companies were surveyed online during July 2020. Respondents held the titles of C-level executives, manager/director or VP/SVP/EVP and were located in APAC, Europe, Latin America and North America.

Featured In

There are more places for Story ads, but a spending plateau may be comingThe Executive Roundtable: John Durham of Catalyst SF on the Value of Smart Marketing and Advertising StrategyMarketing with Stories 2021

Sources

Kantar

Chart Title

Coronavirus Impact: Change in Ad Budget/Resource Allocation According to Senior Marketers Worldwide, by Media, July 2020 & 2021 (% change)

Publication Date

September 23, 2020

Sources

Kantar

Featured In

There are more places for Story ads, but a spending plateau may be comingThe Executive Roundtable: John Durham of Catalyst SF on the Value of Smart Marketing and Advertising StrategyMarketing with Stories 2021
Topics
Total Media Ad SpendingAdvertising AgenciesDigital Display Ad SpendingOut-of-Home Ad SpendingDigital Video Ad SpendingTV Ad SpendingRadio Ad SpendingSocial Media MarketingNewspaper Ad SpendingMagazine Ad Spending
Worldwide
Coronavirus Impact: Change in Ad Budget/Resource Allocation According to Senior Marketers Worldwide, by Media, July 2020 & 2021 (% change) | EMARKETER