On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.
In today’s podcast episode, we discuss the main takeaways from the recent social media harm trials, how much Americans are using social networks (and which ones they’re using the most), and the changes we expect to see as a result of this landmark verdict. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.
On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, audience targeting off-platform, measuring offsite incrementality, and balancing scale with signal quality. EMARKETER Senior Analyst, Minda Smiley hosts Jason O’Toole, Head of Connected Commerce & Media at Gildan and Ryan Verklin, Paid Media & Retail Media Senior Lead at Bayer.
In today’s podcast episode, we discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Nate Elliott, and Senior Vice President of Rokt Ads at Rokt, Ashley Firmstone. Listen anywhere, or watch on YouTube or Spotify.
In this episode, we discuss digital screens and audio, connecting in-store exposure to purchase, attribution challenges, retailer infrastructure investments, and shopper experience considerations. EMARKETER Vice President & Principal Analyst, Sarah Marzano hosts Gabi Viljoen, Vice President & Head of eCommerce at Nestlé Health Science and Austin Leonard, Vice President and General Manager of DG Media Network.
On today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about, and whether retailers are overestimating or underestimating where AI is actually showing up in the customer journey. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Carina Lamb.
In today's podcast episode, EMARKETER Vice President & Principal Analyst, Sarah Marzano, examines what's holding in-store back, what it will take to overcome these constraints, and where the most meaningful opportunities lie as retailers work to scale the next stage of retail media.
In today’s podcast episode, we discuss the various reasons why Americans consume news, how they receive information, and the evolving behaviors emerging from their growing distrust of the news media. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Associate Director of Research at Pew Research Center, Michael Lipka. Listen anywhere, or watch on YouTube and Spotify.
In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.
On today’s podcast episode, we discuss what “the endless aisle” means today, how to best organize it, how AI takes it to the next level, and why the Transaction Moment matters so much. Listen to the discussion between Vice President of Content and host Suzy Davidkhanian and CEO of Rokt Catalog, Bennett Carroccio.
In today’s podcast episode, we discuss why Americans are turning to social media for health advice, the kinds of help they are seeking, and how the information they receive compares with what they hear from their offline physicians. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Rajiv Leventhal and Beth Snyder Bulik. Listen everywhere, or watch on YouTube and Spotify.
On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of influencer campaigns. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were solving different consumer needs all along. We also explore the differences in their loyalty program strategies and consider whether their recent success has been driven more by business models or by execution. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Rachel Wolff.
On today’s podcast episode, we discuss what’s been driving Formula One’s growth in America, whether F1 has finally broken through in the US or if we’re in a temporary hype cycle, and what brands get from the sport that they can’t get anywhere else. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analysts Ross Benes and Blake Droesch. Listen everywhere, and watch on YouTube and Spotify.
On today’s podcast episode, we discuss why Warner Bros. Discovery chose Paramount's bid over Netflix's, what impact this will have on the streaming universe, and how all of this will affect marketers. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.
On today’s podcast episode, we discuss how much AI is really helping with productivity, the hidden trade-offs of using the technology in the workplace, how to counter slow and uneven adoption, and how AI is affecting the way workers view their roles. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon. Listen everywhere, and watch on YouTube and Spotify.
Recorded at the EMARKETER Creator Trends 2026 Virtual Summit, this panel explores how creator video is opening new territory for brands on CTV. EMARKETER Analyst, Emmy Liederman along with Nicole Marcus, Manager of Influencer Strategy at Dick’s Sporting Goods and Allison O’Keefe, Senior Manager, Influencer and Creator Marketing at Best Buy, discuss how to shape programming cadence, package content for bigger screens, measure ROI, ensure brand safety and suitability, and build partnerships that make the most of this expanding format. Listen everywhere you find podcasts and watch on YouTube and Spotify.
On today’s podcast episode, we discuss why Starbucks just revamped its loyalty program, what the ideal loyalty program looks like, and how this revamp could tie into a broader strategy to bring customers back into stores and drive frequency if you were CEO of Starbucks for a day. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.
On today’s podcast episode, we discuss teens’ online behavior: which digital activities they engage in on which devices, why this could be the cohort to take social commerce mainstream, what a teen’s life on social media looks like, how these young people use AI, and more. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman. Listen everywhere, and watch on YouTube and Spotify.
On today’s podcast episode, we discuss the three big questions surrounding Spotify right now: What will the audio giant do about AI slop? Can it generate significant revenue from advertising? Will people sit down in their living rooms and turn on a podcast to watch, en masse? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor Daniel Konstantinovic. Listen everywhere, and watch on YouTube and Spotify.