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  • Thursday, August 28, 2014
  • Who's Counting Down the Days Until the iPhone 6 Release?

    Fall is almost here, which means that many consumers are waiting on Apple's unveiling of the iPhone 6. iPhone users with older models are most likely to plan on upgrading, according to research, but even "tech-forward" iPhone 5s owners, young males in particular, intend to trade up.

  • Proof App Push Notifications Actually Matter

    Mobile app retention and engagement are up, and push notifications are likely playing a role in this, with push-enabled mobile app users far more apt to interact with downloaded apps. This group also shows higher retention rates and lower abandonment.

  • Norway Leads Nordic Region in Tablet Ownership

    Nearly 60% of internet users in the Nordic region own a tablet, according to research, and Norway leads the pack, at 70% penetration. Looking ahead, more than one-fifth of web users in the region plan to buy a tablet in the coming months, with those in Denmark the most eager to do so.

  • APAC's Low Internet, Smartphone User Penetration Won't Change Much in Coming Years

    Asia-Pacific has the second-lowest internet user and smartphone penetration rates of any region worldwide, according to new eMarketer estimates. And this won't change much in the coming years, with the region expected to sit in second-to-last place in both categories through 2018, only leading the Middle East and Africa.

  • Wednesday, August 27, 2014
  • Forget Normal Video-on-Demand—Subscriptions Are the Way to Go

    Subscription video-on-demand (SVOD) services are a key driver of digital and total home entertainment rental and sales revenues, jumping 26.2% between H1 2013 and H1 2014, according to research. SVOD subscribers cite access to large content catalogs and being able to watch at any time as the top reasons for signing up.

  • College Students Say 'Cheese' via Snapchat

    Snapchat is the social network of choice among college students, beating out Facebook, Instagram and Twitter in daily usage levels. The disappearing photo-sharing site is also where students feel they have the most privacy, while Facebook is the least-trusted.

  • Paying for Digital Content Still Not the Norm in the UK

    Many content and service providers in the media and entertainment industry in the UK are still coming to terms with the move to digital platforms. Getting UK consumers to pay for content delivered via digital channels is particularly difficult, with the most common refrain being "we'd rather not."

  • Brazil's Web Users Take Top Spot in Latin America for Time Spent Online

    Internet users in Brazil are far ahead of the rest of their counterparts in Latin America in the amount of time they spend online monthly. But while some countries, such as Mexico, may lag in time spent online, Latin America's social networkers spend more time with social media than any other region worldwide.

  • Impressive Mobile Internet Traffic via 4G in Canada

    In Canada, 43% of mobile internet traffic comes from 4G-enabled devices, respectable when compared with the rest of the world. According to research, the leading mobile device screen dimension in the country is 960x640—something marketers may want to consider when choosing ad formats.

  • Tuesday, August 26, 2014
  • TV Everywhere: High Growth, Low Usage

    An increasing number of viewers are taking advantage of TV Everywhere offerings. But according to a new eMarketer report, overall usage remains relatively light. TV Everywhere also faces some challenges, including low awareness levels and technology issues.

  • Kids Head Back to School with Shiny New Devices

    It's time for children to head back to school, and based on research, parents are spending big on electronic devices for their kids this season. For assistance during the overall back-to-school process, mothers are turning to smartphones to save a few bucks.

  • Mcommerce Fuels Growth for France's Online Retailers

    Ecommerce sales in France rose 14% in 2013, according to research, as web merchants expanded their product ranges and delivery options. On top of that, more consumers shopped via mobile devices, making mcommerce the main growth driver for online sales.

  • Monday, August 25, 2014
  • Most Consumers Don't Tote Wearables to the Gym—Yet

    The wearables market is set to explode, and consumers have shown a high interest in using wearable health and fitness devices to track their workouts and fitness routines. However, research shows that wearable usage while exercising is still low—for now.

  • Where Is Digital Video Viewing Most Popular?

    Internet users around the world are tuning in to digital video—whether it’s to watch long-form content like TV shows or movies, short snackable clips, or even branded video content produced by marketers. So who’s doing it most?

  • The State of Ecommerce in China in 2014

    China's booming ecommerce market is still gaining size and speed, even after several years of eye-popping growth, according to a new eMarketer report, “China Ecommerce: The State of the Market 2014.”

  • Germany's Consumers Not Sold on Wearables

    Only one in 100 web users in Germany currently uses a smart watch or fitness band, and most don't see the point of having one. High prices for these gadgets are a turn-off, too.

  • Friday, August 22, 2014
  • So Many Social Users, So Little Trust

    It seems like everyone uses social networks now, but that doesn't mean they trust such platforms. According to industry sources, the majority of internet users are concerned about their privacy on social media, especially older consumers.

  • MEDIA VOICES: The Scene Provides Home for All of Condé Nast's Video Content

    The Scene is a just-launched digital video platform that curates and makes available digital-first video content from Condé Nast's brands, including Glamour, Vogue, WIRED and Vanity Fair. Fred Santarpia, executive vice president and chief digital officer for Condé Nast Entertainment, describes how the platform came about.

  • One in 10 Digital Purchases in Norway Are Made on Mobile Phones

    Even though most consumers in Norway have access to the internet via mobile phone or tablet, the majority still turn to computers and laptops when making digital purchases. And research suggests that the purchases that do occur on mobile devices are, on average, lower-ticket than desktop- or laptop-based ecommerce sales.

  • Social Media Marketing a Must in China

    Facebook may be banned in China, but social media is huge in the country, and marketers know it. The vast majority of them use social media in at least some of their marketing efforts, research shows. From microblogs to messaging services, social is a must.

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