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Wells fargo Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Wells fargo
US Account Opening Benchmark 2022

US Account Opening Benchmark 2022

Report
Jul 01, 2022

In 2022, US consumers will collectively open 13.1 million new bank accounts via digital channels, per our estimates. We stack up the mobile account opening experiences of the 10 largest US banks (by domestic asset size) and the four largest US neobanks (by users) based on our analysis of 35 emerging features.

Wells Fargo plays up rewards with new Autograph card

Wells Fargo plays up rewards with new Autograph card

Article
Jun 28, 2022

It launched the Autograph card, which lets customers earn 3X points on top spending categories like restaurants and travel.

The top 15 mobile banking apps of 2022 so far

Article
Jun 13, 2022

Capital One was the most downloaded US banking app between January and April 2022, with 5.0 million net new installations. Digital-only contender Chime took the No. 2 spot, with 4.7 million, while Chase came in third, with 4.1 million net new installs.

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Article
Jun 07, 2022

Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.

Spotlight: US Bank Technology Spending

Spotlight: US Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to justify tech plans if spending growth is to remain steady.

Branch Transformation

Branch Transformation

Report
Apr 14, 2022

Neobank and Big Tech competition, rising mobile adoption, and new touchpoints like the metaverse are pushing banks to rethink their branch footprints. They must react to evolving consumer banking preferences so they can future-proof their branches.

Survey shows customers give banks lackluster grades on their personalization

Survey shows customers give banks lackluster grades on their personalization

Article
Apr 11, 2022

A J.D. Power survey found they’re dissatisfied with support they receive during economically challenging times.

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Big banks work together to get their own ID verification service

Big banks work together to get their own ID verification service

Article
Apr 08, 2022

Seven major US incumbents are partnering to roll out a service that lets consumers share financial data with participating businesses.

Super Apps in Banking

Super Apps in Banking

Report
Apr 05, 2022

The super app model is moving to the West and will upend how consumers interact with financial services. Banks must start preparing now to make the changing tide work to their advantage.

Banks risk public ire after $742B fossil fuel investment following climate pledges

Article
Mar 31, 2022

Despite their extensive climate commitments, banks invested $742B in fossil fuel companies during 2021.

CFPB head pitches tougher punishments for repeat offender banks

CFPB head pitches tougher punishments for repeat offender banks

Article
Mar 30, 2022

Rohit Chopra’s proposed punishments for recidivists range from loss of FDIC coverage to breakups.

Capital One strikes a deal with MLB to boost cardholder perks

Article
Mar 29, 2022

Eligible Capital One cardholders can redeem rewards for MLB tickets and can also get exclusive tickets for events like the World Series.

Q1 2022 Digital Video Trends

Q1 2022 Digital Video Trends

Report
Mar 25, 2022

Peacock made audience gains as the streaming space gets more crowded.

Senators press Wells Fargo for data and algorithms handling refinancing applicants

Article
Mar 18, 2022

Senators eye Wells Fargo’s refinancing operations: Bloomberg found the bank approved just 47% of Black homeowners’ refinancing requests, adding to the debate on whether tech propagates discrimination.

Spotlight: Accounts Payable and Receivable Automation

Spotlight: Accounts Payable and Receivable Automation

Report
Mar 17, 2022

Small and medium-sized businesses are looking to close the automation gap when it comes to accounts payable and receivable. To capture the growing market, banks and software providers must tailor solutions to current SMB needs.

Banks avoiding ‘new normal’ of nixed overdrafts belong to a small and shrinking club

Article
Feb 25, 2022

It’s axed overdraft fees and charges for overdraft-protection services—as the number of big US players maintaining the old normal keeps dwindling.

Spotlight: Sustainable Banking

Spotlight: Sustainable Banking

Report
Feb 10, 2022

Banks face growing pressure from shareholders and customers to take more action on sustainability. While transitioning to a greener business model will be challenging, banks have a plethora of strategies to choose from.

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