Banks face growing pressure from shareholders and customers to take more action on sustainability. While transitioning to a greener business model will be challenging, banks have a plethora of strategies to choose from.
Banks face growing pressure from consumers and shareholders to make sustainability a higher priority. That’s a challenge for an industry that, for example, has financed $3.8 trillion for fossil fuel clients since the 2015 Paris Agreement. Banks may consider finding a way to balance a shift toward sustainability with sustaining their profits.
Key Question:Why should banks start taking action on sustainability today?
KEY STAT: Younger consumers, who rate climate change as a much greater threat than their older peers do, are far more likely to use ESG investment tools and choose or switch banks according to their ethics or “purpose.”
US Adults Who Want a Carbon Footprint Tracker from Their Bank, by Generation, July 2021 (% of respondents in each group)
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