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Wells fargo Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Wells fargo
Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

Payment Methods and Funding Mechanisms

Payment Methods and Funding Mechanisms

Report
Feb 08, 2022

Payments Ecosystem: Diminishing analog payment use—as well as the battle for share between entrenched electronic payment methods and emerging challengers—will intensify the battle for customer spending this year.

Regions offers a case example of an overdraft-reliant bank weaning itself off fees

Regions offers a case example of an overdraft-reliant bank weaning itself off fees

Article
Jan 25, 2022

Banking in a post-overdraft world: Regions is shaking up its mix of income sources after lowering its customers’ risks of incurring overdraft penalty charges.

Why Amazon keeps experimenting with physical stores

Article
Jan 24, 2022

Why Amazon keeps experimenting with physical stores: While offline sales represent a tiny fraction of its overall sales, Amazon has plenty to gain by venturing into the real world.

Banking groups argue that overdraft fee crackdown could cause greater financial hardship

Banking groups argue that overdraft fee crackdown could cause greater financial hardship

Article
Jan 20, 2022

US banking trade groups want the Consumer Financial Protection Bureau (CFPB) to pause its planned crackdown on the fees, arguing it could lead to overdue bills.

Truist moves to a post-overdraft focus on customers who rely on the practice

Truist moves to a post-overdraft focus on customers who rely on the practice

Article
Jan 19, 2022

The US banking giant not only eliminated overdrafts, it introduced a lending alternative—charting a course for banks to jettison the controversial fees while continuing to serve those dependent on them.

Citibank shores up its core offerings with plan to shrink its Mexico footprint

Citibank shores up its core offerings with plan to shrink its Mexico footprint

Article
Jan 13, 2022

Its plan to significantly reduce its presence in Mexico is just one example of how scale could be a double-edged sword for banks.

US Mobile Banking Emerging Features Benchmark 2021

US Mobile Banking Emerging Features Benchmark 2021

Report
Dec 07, 2021

This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.

CFPB’s planned overdraft crackdown could signal more pro-consumer efforts on the way

CFPB’s planned overdraft crackdown could signal more pro-consumer efforts on the way

Article
Dec 03, 2021

Overdraft and NSF charges accounted for nearly two-thirds of banks’ fee revenue in 2019. A “range of regulatory interventions” will protect consumers from the heaviest purveyors of the practice.

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Wells Fargo’s mobile app revamp, new virtual assistant give it a shot at catching up to biggest competitors

Article
Oct 26, 2021

The bank’s plans to overhaul its mobile app and AI assistant could help it gain customers and offer an improved user experience.

Major US issuers jumped on flexible and rewards-heavy credit cards as Q3 volume skyrocketed

Article
Oct 18, 2021

BofA, Chase, Citi, and Wells Fargo notched growth above 20% thanks to economic improvements and new and revamped card products.

Citizens joins overdraft rollback with grace period feature, no-fee checking

Citizens joins overdraft rollback with grace period feature, no-fee checking

Article
Oct 11, 2021

The bank’s grace period feature helps customers avoid the charges and an upcoming checking account excludes them. But the bank must make up for the lost revenue.

The top 5 most in-demand cash-back credit card features

The top 5 most in-demand cash-back credit card features

Article
Oct 05, 2021

Cash-back credit cards could make themselves more appealing to prospective customers with a few key features.

Wells Fargo taps credit-averse customers with Reflect card

Article
Oct 05, 2021

The Reflect card rewards on-time payments with extended 0% APR in a bid to pull consumers away from solutions like BNPL.

The US Digital-Only Banking Revolution

The US Digital-Only Banking Revolution

Report
Sep 15, 2021

Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.

The Banking Heads of Digital Report

The Banking Heads of Digital Report

Report
Aug 27, 2021

Through our exclusive interviews with heads of digital at 12 of the largest financial institutions and three top neobanks across the US, UK, and Canada, this report illuminates the biggest challenges and opportunities these executives are facing. 

The Co-Brand Credit Card Report

The Co-Brand Credit Card Report

Report
Aug 03, 2021

Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.

US open-banking regulation gets Biden’s backing

US open-banking regulation gets Biden’s backing

Article
Jul 13, 2021

The White House called on the Consumer Financial Protection Bureau (CFPB) to move ahead with data-sharing regulation— its adoption would make it easier for neobanks to become customers’ primary banks and help all banking players partner with fintechs.

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