Contributors: Matt Gaughan and David Morris

The NFT bubble is deflating and the rush for virtual plots of land has slowed. Now, financial services firms and other brands can look beyond the hype and focus on what real value the metaverse will hold for them, what metaverse investments they should make, and which technologies they’ll need to understand and engage with.

The metaverse is the ultimate form of customization and personalization

Consumers can customize their metaverse experience in extreme detail. The metaverse gives consumer brands a new touchpoint with Gen Z and Gen Alpha, enabling them to engage with products in unique ways. Bankers must ask themselves if their brands meet that bar yet—and if so, how are they doing that?