Uber Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Uber

Cash App Pay scores Lyft tie-up but still struggles with adoption

Article
Oct 18, 2024

Block has been working to grow Cash App Pay, but the buy button still trails competitors

Uber eyes Expedia acquisition for its super app ambitions

Uber eyes Expedia acquisition for its super app ambitions

Article
Oct 17, 2024

While the deal could bring in new revenue, integrating Expedia risks overcomplicating Uber’s app and driving users to competitors.

Uber eyes Cybercab partnership as autonomous vehicle market stalls

Article
Oct 15, 2024

Self-driving car companies might rely on ride share platforms until consumer accessibility expands and manufacturing costs drop. But this strategy could drive down wages for human drivers.

Tesla’s ambitious robotaxi rollout faces uncertainty

Tesla’s ambitious robotaxi rollout faces uncertainty

Article
Oct 11, 2024

The Cybercab prototype lacks clarity on timeline and technical details, raising investor concerns about the company’s ability to meet its ambitious autonomous vehicle goals.

DoorDash pilots hiring workers with hourly wages, set shifts, and employee benefits

DoorDash pilots hiring workers with hourly wages, set shifts, and employee benefits

Article
Sep 25, 2024

DoorDash forgoes gig workers for employees with wages: The delivery platform announced a surprising pilot that would significantly upgrade the worker experience in select markets.

Darden Restaurants reluctantly turns to delivery to reverse sales decline

Article
Sep 19, 2024

Olive Garden inks delivery partnership with Uber following parent Darden Restaurants’ poor quarter: The company missed sales and earnings expectations as consumers cut back on restaurant visits.

Commerce Media Explainer 2024

Commerce Media Explainer 2024

Report
Aug 08, 2024

The media model popularized by retailers is now being adapted by companies in other verticals. Financial services and travel companies are among those launching commerce media networks in a bid to monetize their first-party data.

Uber, DoorDash customers are willing to pay for convenience

Uber, DoorDash customers are willing to pay for convenience

Article
Aug 06, 2024

Uber and DoorDash report double-digit growth as customers prioritize convenience: Order frequency rose in Q2 thanks to both companies’ membership programs and growing selections of merchants.

How Uber, FanDuel differentiate creative at each stage of the marketing funnel

Article
Aug 01, 2024

Here are four takeaways and brand examples to guide your full-funnel creative strategy.

Instacart hopes to inspire shoppers with latest retail media ad format

Article
Jul 31, 2024

Instacart launches new ad formats to help CPGs drive impulse purchases: The delivery platform will roll out shoppable recipes, occasions, and bundles to facilitate discovery and boost brand engagement.

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Instacart and Uber take aim at DoorDash with new partnership

Article
May 07, 2024

Instacart and Uber team up to keep DoorDash at bay: Instacart hopes the deal will protect its grocery business and widen consumer appeal, while Uber looks for new customers.

Starbucks saying goodbye to global CMO role is part of a larger trend

Starbucks saying goodbye to global CMO role is part of a larger trend

Article
Mar 26, 2024

Starbucks eliminates global CMO role: Reflecting broader trends, this move showcases a shift toward more localized and specialized marketing strategies.

How Uber, Lyft, and Instacart are building their ad businesses

How Uber, Lyft, and Instacart are building their ad businesses

Article
Mar 11, 2024

Uber, Lyft, and Instacart fine-tune their ad strategies: The platforms are leaning into personalization and experimenting with formats as they try to boost revenues without alienating users.

Instacart’s ad business slowed in Q4

Article
Feb 14, 2024

Instacart’s ad growth slowed in Q4: That could create problems for the company as it relies more heavily on ads to offset softening grocery delivery demand.

Reimagining Retail: How different buying alcohol is online and how consumption habits are changing

Audio
Feb 14, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

Forecast Trends to Watch in 2024

Forecast Trends to Watch in 2024

Report
Jan 11, 2024

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.

US Digital Grocery 2024

US Digital Grocery 2024

Report
Jan 09, 2024

Grocery is set to become the largest US ecommerce category by 2026.

The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing humanoid robots

Audio
Dec 05, 2023

On today's podcast episode, we discuss whether Uber's business is actually sustainable, how many Americans use ride-hailing apps, and what the ad opportunity is. "In Other News," we talk about whether there will be more—or fewer—self-checkout options by the end of next year and whether the world is ready to accept humanoid robots used by Amazon. Tune in to the discussion with our analyst Yory Wurmser.

Which ride-sharing platform presents a bigger opportunity for advertisers?

Article
Nov 13, 2023

77.6 million people in the US will use Uber or Lyft next year, according to our August 2023 forecast.

Instacart’s advertising revenues jump 19%

Article
Nov 08, 2023

Instacart leans on advertising to bolster its bottom line: The company’s advertising revenues grew 19%, significantly outpacing the 4% growth in the number of online orders on its platform.

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