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Uber Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Uber
How Uber, Lyft, and Instacart are building their ad businesses

How Uber, Lyft, and Instacart are building their ad businesses

Article
Mar 11, 2024

Uber, Lyft, and Instacart fine-tune their ad strategies: The platforms are leaning into personalization and experimenting with formats as they try to boost revenues without alienating users.

Instacart’s ad business slowed in Q4

Article
Feb 14, 2024

Instacart’s ad growth slowed in Q4: That could create problems for the company as it relies more heavily on ads to offset softening grocery delivery demand.

Reimagining Retail: How different buying alcohol is online and how consumption habits are changing

Audio
Feb 14, 2024

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

Forecast Trends to Watch in 2024

Forecast Trends to Watch in 2024

Report
Jan 11, 2024

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.

US Digital Grocery 2024

US Digital Grocery 2024

Report
Jan 09, 2024

Grocery is set to become the largest US ecommerce category by 2026.

The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing humanoid robots

Audio
Dec 05, 2023

On today's podcast episode, we discuss whether Uber's business is actually sustainable, how many Americans use ride-hailing apps, and what the ad opportunity is. "In Other News," we talk about whether there will be more—or fewer—self-checkout options by the end of next year and whether the world is ready to accept humanoid robots used by Amazon. Tune in to the discussion with our analyst Yory Wurmser.

Which ride-sharing platform presents a bigger opportunity for advertisers?

Article
Nov 13, 2023

77.6 million people in the US will use Uber or Lyft next year, according to our August 2023 forecast.

Instacart’s advertising revenues jump 19%

Article
Nov 08, 2023

Instacart leans on advertising to bolster its bottom line: The company’s advertising revenues grew 19%, significantly outpacing the 4% growth in the number of online orders on its platform.

Grocery shoppers in search of convenience shift spending to online channels

Article
Nov 06, 2023

Grocery spending is slowly shifting online as consumers seek convenience: More shoppers are leveraging grocers’ ecommerce options as well as delivery platforms like DoorDash and Uber Eats.

Uber, US

CollectionSnapshot
Nov 03, 2023
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New ad opportunities arise from a rise in ride-hailing usage

Article
Nov 02, 2023

Uber and Lyft are rapidly expanding their advertising platforms to take advantage of this growing user base—one that may prove to be a major audience for advertisers.

Ride-Hailing 2023

Ride-Hailing 2023

Report
Oct 31, 2023

The ride-hailing industry will hit a new record for users and sales in 2023. As the market expands, both Lyft and Uber are laying the groundwork for significant advertising in the future.

The Weekly Listen: What social networks keep getting wrong, making Amazon fun, and how AI may change entrepreneurship

Audio
Oct 27, 2023

On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

Amazon turns to generative AI to improve the search experience

Amazon turns to generative AI to improve the search experience

Article
Oct 03, 2023

Amazon’s search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

Uber takes on TaskRabbit

Article
Sep 11, 2023

Uber users may soon be able to hire handyman services through the app: The company is reportedly developing a service similar to TaskRabbit and Angi as it searches for growth opportunities.

Ride Share Sales, US

CollectionSnapshot
Aug 26, 2023

The Weekly Listen: Are we watching sports differently, can Uber turn a profit, and what should Disney do with ESPN?

Audio
Aug 24, 2023

On today's podcast episode, we discuss whether the way people watch sports has changed, if Uber and Lyft will ever be able to turn a profit, whether Peacock can keep its head above water, what happened to the TikTok ban, what The Walt Disney Co. should do with ESPN, who's not on the internet, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Max Willens.

Instacart’s delivery business slows as it heads toward its long-awaited IPO

Article
Aug 21, 2023

Instacart’s gross transaction volume grew just 5% in the first half: That’s a troubling number that can’t be glossed over by the company’s 30% revenue growth.

Reimagining Retail: Online grocery-buying habits, and can Uber and DoorDash push further into grocery?

Audio
Aug 16, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the changes in how US consumers buy groceries, strategies for building future growth in grocery, and who has the best shot at winning. Then in a newish segment, "Loyalty Point, Counter Point," we present arguments both in favor of and against Uber and DoorDash being able to push even further into grocery. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Shilling.

Latin America Marketing and Retail Media Trends Survey 2023

Latin America Marketing and Retail Media Trends Survey 2023

Report
Aug 11, 2023

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.

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