Ride-hailing services will hit a record number of users in 2023, finally recouping its pandemic-era losses. More importantly, sales are growing at an even faster pace as each rider makes more trips. This rising usage bodes well for Lyft and Uber, as both companies prepare to add more advertising options to their wheelhouses.

Key Question: What is the audience for in-app advertising in ride-hailing apps and cars?

KEY STAT: Uber will hit a new record for users in 2023, but Lyft will hit its own record in 2024.