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Explore our Research →Retail media’s offsite opportunities require measurement and careful planning
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Mar 31, 2026
Brands want personalization at scale, but their data stack keeps getting in the way
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Mar 31, 2026
The sound-on era: 3 trends shaping advertising in 2026
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Mar 31, 2026
Marketers are still catching up to the future of media
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Mar 31, 2026
Gen Z is the generation least likely to have a financial cushion when things go wrong
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Mar 30, 2026
Banks are leaking deposits to competitors—the digital experience may be why
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Mar 30, 2026
Wells Fargo shows virtual assistants are table stakes for banks
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Mar 30, 2026
Citi reportedly considers buying a major US bank
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Mar 30, 2026
Zelle expands P2P services to small FIs and credit unions serving minorities
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Mar 30, 2026
Walmart and Target's diverging strategies give retailers new playbooks to stand out
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Mar 30, 2026
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Learn More →Forecast Trends to Watch in 2024
5 Under-the-Radar Metrics Making Big Moves
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Table of Contents
Executive Summary
Gaming is a digital advertising hotbed
Food and beverage is a much bigger part of ecommerce than it used to be
Shoppable media is everywhere, and consumers are embracing it
US drivers are flocking to electric cars
The ride-share industry is once again flying high
Media Gallery
About This Report
This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.
Table of Contents
Executive Summary
Gaming is a digital advertising hotbed
Food and beverage is a much bigger part of ecommerce than it used to be
Shoppable media is everywhere, and consumers are embracing it
US drivers are flocking to electric cars
The ride-share industry is once again flying high
Media Gallery
Executive Summary
The economic outlook in 2024 is ambiguous, but there are plenty of under-the-radar digital economy bright spots. This report compiles a handful of forecast silver linings, hidden gems, and underappreciated pockets of growth, as selected by our forecasting team. Read on for five positive-leaning US forecast stories across advertising, media, ecommerce, and tech that you may have missed.
authors
Ethan Cramer-Flood
Contributors
- Blake Droesch
- Analyst
- Brian Lau
- Forecasting Analyst
- Wendy Louie-Lam
- Senior Forecasting Analyst
- Shelleen Shum
- Senior Director, Forecasting
- Andrew Spink
- Forecasting Analyst
- Yoram Wurmser
- Principal Analyst
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