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Key stat: 77.6 million people in the US will use Uber or Lyft next year, according to our August 2023 forecast.

Beyond the chart:

• Uber will hit a new record of 54.4 million users in 2023. Lyft will hit its own record with 33.5 million users in 2024, according to our forecast.
• Uber and Lyft both reported decent earnings last week, with Uber boasting increased advertising revenues and Lyft still building out in-app advertising.
• Both Uber and Lyft are expanding advertising formats, from backseat displays to in-app ads. Marketers should monitor this growth, especially as both platforms mature, as noted in our Ride-Hailing 2023 report.
• Uber is well ahead in the ad ecosystem right now, but a growing user base for both services means a growing audience for advertisers.

Use this chart:

• Evaluate the ride-sharing ad opportunity.
• Compare Uber and Lyft audience size.

More like this:

• Instacart’s advertising revenues jump 19%
• Grocery shoppers in search of convenience shift spending to online channels
• Walmart, Amazon, Instacart make search enhancements
• Uber takes on TaskRabbit