Uber Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Uber
US Social Network Ad Spending H2 2026

US Social Network Ad Spending H2 2026

Report
Aug 12, 2026

Spending on social remains very strong, thanks largely to automation tools. And with social video continuing to pull in ad dollars, the platforms make a push for live video.

Uber, DoorDash compete to become everyday shopping platforms

Uber, DoorDash compete to become everyday shopping platforms

Article
Aug 05, 2026

Consumers' appetite for convenience is creating new opportunities in grocery, retail, and advertising.

Tech Trends H1 2026

Tech Trends H1 2026

Report
Jul 31, 2026

AI’s spending surge is moving from ambition to accountability. Rising AI costs, agentic commerce, Apple’s assistant strategy, and consumer trust issues are changing the marketing landscape.

Delivery Hero gives Uber’s ad business a bigger data footprint

Delivery Hero gives Uber’s ad business a bigger data footprint

Article
Jul 16, 2026

As delivery markets mature, acquiring Delivery Hero strengthens Uber's global platform and its appeal to multinational advertisers.

Commerce media expands beyond retail as nontraditional players capture billions in ad spend

Article
Jul 13, 2026

Commerce media is no longer synonymous with retail, as delivery platforms, financial services, and travel companies build sophisticated advertising networks that rival traditional retailers in scale and effectiveness.

What marketers should take away from Cannes

Article
Jul 11, 2026

This sponsored video from Uber Advertising dives into key lessons for from this year’s Cannes Lions.

Commerce Media Ad Spending Forecast 2026

Commerce Media Ad Spending Forecast 2026

Report
Jun 24, 2026

Commerce media is entering a new phase. Growth is no longer enough; networks must prove distinct value as advertisers demand stronger measurement, buying capabilities, and outcomes beyond the retail media playbook.

Uber Ads makes delivery tracking a conversion touchpoint

Uber Ads makes delivery tracking a conversion touchpoint

Article
Jun 09, 2026

Uber Ads targets the transaction moment: Deal Drops and Reorder Rewards capture wallet-open intent as commerce media heats up.

Latin America Online Food Delivery Shopping Habits 2026

Latin America Online Food Delivery Shopping Habits 2026

Report
May 29, 2026

Exclusive survey data reveals how the path to purchase for online food delivery from restaurants is evolving across Latin America, highlighting shifting consumer behavior, key players, and the trends shaping the regional market in 2026.

Singles Day is coming to the US and brands that wait risk missing the moment

Article
May 26, 2026

Singles Day began as a prank at a Chinese university in 1993, when students created an "anti-Valentine's Day" to celebrate being single. Alibaba transformed it into a shopping holiday in 2009, and it has since become the world's largest retail event, complete with Taylor Swift performing at the 2019 Singles Day Gala.

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Starbucks’ AI retreat underscores growing ROI concerns

Starbucks’ AI retreat underscores growing ROI concerns

Article
May 26, 2026

Starbucks, Target, and Uber are reconsidering their strategies as costs climb and investments underdeliver.

Airbnb broadens services as travel superapp race heats up

Airbnb broadens services as travel superapp race heats up

Article
May 21, 2026

All three are adding travel integrations to their platforms to become a one-stop shop for consumers.

Why commerce media's fourth performance marketing channel is driving incremental growth

Article
May 19, 2026

Commerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast.

DoorDash, Uber post strong Q1 delivery gains

Article
May 07, 2026

DoorDash and Uber post brisk order gains as consumers pay up for ease.

Retail Media Ad Spending Forecast H1 2026

Retail Media Ad Spending Forecast H1 2026

Report
May 05, 2026

Retail media is concentrating as a scaled second tier takes shape and the long tail slips further behind. Growth will persist, but the hierarchy is sharpening, raising the stakes for how networks compete and where advertisers place bets.

Uber Ads is on the upswing, powered by data-rich insights and high Gen Z engagement

Uber Ads is on the upswing, powered by data-rich insights and high Gen Z engagement

Article
May 04, 2026

Verified transactions and young users give it an edge as CMOs rethink spend.

US Ad Spending 2026

US Ad Spending 2026

Report
Apr 27, 2026

Ad spending will surge in 2026 as AI-driven gains and a packed events calendar offset mounting economic strain. Social will lead the way as Meta overtakes Google in net revenues and the wider ad industry closes in on the half-trillion-dollar milestone.

Block ties up with Uber to create food ordering flywheel

Article
Apr 24, 2026

Cash App and Square stand to pick up volume from Uber ridership and Uber Eats deliveries.

Uber reframes ad pitch around verified outcomes

Uber reframes ad pitch around verified outcomes

Article
Feb 18, 2026

Uber aims to sell proof, not just scale, through transaction-level data and third-party measurement validation,

Uber’s Q4 growth reinforces food delivery as a consumer habit

Article
Feb 04, 2026

Revenues jumped 30% YoY as consumers’ takeaway habits solidified.

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