Spending on social remains very strong, thanks largely to automation tools. And with social video continuing to pull in ad dollars, the platforms make a push for live video.
Consumers' appetite for convenience is creating new opportunities in grocery, retail, and advertising.
AI’s spending surge is moving from ambition to accountability. Rising AI costs, agentic commerce, Apple’s assistant strategy, and consumer trust issues are changing the marketing landscape.
As delivery markets mature, acquiring Delivery Hero strengthens Uber's global platform and its appeal to multinational advertisers.
Commerce media is no longer synonymous with retail, as delivery platforms, financial services, and travel companies build sophisticated advertising networks that rival traditional retailers in scale and effectiveness.
This sponsored video from Uber Advertising dives into key lessons for from this year’s Cannes Lions.
Commerce media is entering a new phase. Growth is no longer enough; networks must prove distinct value as advertisers demand stronger measurement, buying capabilities, and outcomes beyond the retail media playbook.
Uber Ads targets the transaction moment: Deal Drops and Reorder Rewards capture wallet-open intent as commerce media heats up.
Exclusive survey data reveals how the path to purchase for online food delivery from restaurants is evolving across Latin America, highlighting shifting consumer behavior, key players, and the trends shaping the regional market in 2026.
Singles Day began as a prank at a Chinese university in 1993, when students created an "anti-Valentine's Day" to celebrate being single. Alibaba transformed it into a shopping holiday in 2009, and it has since become the world's largest retail event, complete with Taylor Swift performing at the 2019 Singles Day Gala.
Starbucks, Target, and Uber are reconsidering their strategies as costs climb and investments underdeliver.
All three are adding travel integrations to their platforms to become a one-stop shop for consumers.
Commerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast.
DoorDash and Uber post brisk order gains as consumers pay up for ease.
Retail media is concentrating as a scaled second tier takes shape and the long tail slips further behind. Growth will persist, but the hierarchy is sharpening, raising the stakes for how networks compete and where advertisers place bets.
Verified transactions and young users give it an edge as CMOs rethink spend.
Ad spending will surge in 2026 as AI-driven gains and a packed events calendar offset mounting economic strain. Social will lead the way as Meta overtakes Google in net revenues and the wider ad industry closes in on the half-trillion-dollar milestone.
Cash App and Square stand to pick up volume from Uber ridership and Uber Eats deliveries.
Uber aims to sell proof, not just scale, through transaction-level data and third-party measurement validation,
Revenues jumped 30% YoY as consumers’ takeaway habits solidified.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.