Digital grocery wasn’t just a pandemic-era flash in the pan. Consumers have made a permanent shift to purchasing essential goods online, which will make grocery the largest ecommerce category in the US by 2026.

Key Question: What’s driving digital grocery’s long-term growth?

Key Stat: Digital grocery sales will account for 19.0% of US ecommerce sales in 2026, surpassing apparel and accessories as the largest ecommerce category.