Tariff Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tariff

May retail sales underscore consumer resilience despite tariff uncertainty

Article
Jun 17, 2025

The news: US retail sales fell more than expected in May from April, the latest sign that tariff fears and economic volatility are affecting consumer spending. Our take: While May’s retail sales data largely show that consumers are hanging in, the situation remains unpredictable—especially given the fact that tariff-driven price hikes have yet to kick in for a multitude of everyday purchases, including groceries and apparel.

Auto parts maker Marelli’s bankruptcy filing underscores tariff threat to businesses

Auto parts maker Marelli’s bankruptcy filing underscores tariff threat to businesses

Article
Jun 12, 2025

The news: Auto parts maker Marelli filed for Chapter 11 bankruptcy, making it one of the first high-profile casualties of the Trump administration’s tariffs. Our take: Not all of Marelli’s problems can be blamed on tariffs. But tariffs and uncertainty have a way of magnifying the cracks in a company’s business—cracks that will become harder to paper over the longer the Trump administration sticks to its hardline tariff policies.

The UK economy is feeling the heat from tariffs

The UK economy is feeling the heat from tariffs

Article
Jun 12, 2025

The news: The UK economy contracted by the most in 18 months in April due to the twin pressures of tariffs and tax increases. Our take: The UK economy’s contraction in April sets the stage for another year of tepid growth. Despite a highly publicized (and yet to be finalized) trade deal with the US, macroeconomic uncertainties are set to weigh heavily on corporate and consumer sentiment, while rising household and business expenses will limit investment and consumer spending.

No Store? No Problem. DTC Tricks for Selling the Unseen with Eyebuydirect's CEO | Reimagining Retail

Audio
Jun 11, 2025

On today’s podcast episode, we discuss how to get folks to buy something they can’t go and see in a store, how D2Cs should be thinking about generative AI, and how one DTC is negotiating the tariff minefield. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and CEO and president of Eyebuydirect Sunny Jiang.

Rent the Runway and Nuuly benefit from subscriber surge as rental services retake limelight

Article
Jun 06, 2025

The insight: Clothing rental services are in the midst of a resurgence. Rent the Runway ended Q1 with a record number of subscribers, while Urban Outfitters-owned Nuuly added 40,000 members in the quarter alone. Our take: It’s taken time for companies to prove that the clothing subscription model can be sustainable. While Nuuly was the first to reach profitability, Rent the Runway’s rebound shows that there is an appetite for rental services that can deliver high-quality products at an affordable price point, as well as capitalize on consumers’ desire for newness.

Discounters take the spotlight as shoppers seek value

Discounters take the spotlight as shoppers seek value

Article
Jun 05, 2025

The insight: Discounters are experiencing a resurgence as concerns about rising prices and economic stability spur shoppers of all income levels to seek out bargain retailers. Our take: The uncertain environment in many ways benefits Dollar General, Dollar Tree, and Five Below, whose value initiatives are enabling them to win spending from cautious consumers. But—as with the broader retail industry—tariffs are a costly challenge for all three, particularly as they try to minimize price hikes and maintain their value advantage.

Shein and Temu pull away from the US as trade war bites

Shein and Temu pull away from the US as trade war bites

Article
Jun 05, 2025

The news: Shein’s and Temu’s influence in the US is fading quickly as both companies cut ad spending and look to Europe for growth. Our take: Shein and Temu are finding that the billions of dollars they plowed into US advertising have not been enough to secure US customers’ loyalty in the face of higher prices. But rather than find ways to extend the longevity of their US businesses, both companies are fleeing to Europe to take advantage of the (currently) more favorable trade environment.

Spirit Halloween cancels annual season opener due to supply chain challenges

Article
Jun 04, 2025

The news: Spirit Halloween canceled its annual kickoff event due to “international disruptions and supply chain challenges,” it said in a social media post. Our take: While the retailer did not directly cite tariffs, it is the latest warning sign that President Donald Trump’s “Liberation Day” duties could result in emptier shelves during key shopping seasons.

What the Q1 performances of Amazon, Walmart, and Target say about the state of consumer spending

What the Q1 performances of Amazon, Walmart, and Target say about the state of consumer spending

Article
Jun 04, 2025

The insight: The gap between Target and its mass merchant competitors Amazon and Walmart is widening. While Amazon and Walmart are consolidating their grip on consumer spending after investments in value and convenience, Target’s largely discretionary assortment and diversity, equity, and inclusion (DEI) controversies are sharply curbing its appeal. Our take: Shoppers are prioritizing necessities over discretionary goods and favoring retailers that offer value and convenience.

Dollar General is benefiting from economic uncertainty

Dollar General is benefiting from economic uncertainty

Article
Jun 03, 2025

Dollar General benefits from “trade-in” behavior among wealthier shoppers: The retailer boosted its outlook as discretionary spending from higher-income consumers offset lower-income caution.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Softening travel demand among Chinese consumers points to continued challenges

Article
Jun 03, 2025

Chinese consumers’ travel spending softened during a recent holiday: That’s a clear sign that confidence is strained due to trade tensions with the US.

US consumers rethink travel plans amid uncertainty

US consumers rethink travel plans amid uncertainty

Article
Jun 03, 2025

Travel demand is becoming harder to predict: Consumers are waiting until the last moment to make plans as uncertainty complicates spending decisions.

Best Buy stays wary as tariff back-and-forth sows uncertainty

Best Buy stays wary as tariff back-and-forth sows uncertainty

Article
May 29, 2025

Best Buy will stick to its tariff playbook despite court rulings: The retailer is doing its best to ignore the noise and focus on how best to serve its customers.

Abercrombie & Fitch raises sales outlook even as it expects $50 million tariff hit

Abercrombie & Fitch raises sales outlook even as it expects $50 million tariff hit

Article
May 28, 2025

Abercrombie & Fitch opts not to stock up on inventory despite tariff risks: The retailer is staying lean in order to chase trends and maximize full-price sales.

Macy’s turnaround complicated by tariff pressure

Macy’s turnaround complicated by tariff pressure

Article
May 28, 2025

Tariffs overshadow Macy’s turnaround progress: Sales fell less than expected on strength at Bloomingdale’s and Bluemercury, but pressures on discretionary spending could add to department store headwinds.

PDD’s profit plunge signals hard times ahead for Temu and Shein

PDD’s profit plunge signals hard times ahead for Temu and Shein

Article
May 27, 2025

Temu parent PDD’s profits fell 47% in Q1 as global and domestic challenges pile up: The company’s operating model is ill-equipped for today’s protectionist trade policies.

Consumers opt for summer road trips over international getaways as cost concerns rise

Article
May 23, 2025

The summer travel season will look very different this year: More trips are planned, but vacations will be shorter and cheaper.

Softer restaurant traffic in April underscores industry challenges

Softer restaurant traffic in April underscores industry challenges

Article
May 23, 2025

Restaurant visits are declining as consumers worry about their finances: Uncertainty is pushing customers to be more discerning about where they spend their food dollars.

Nike returns to Amazon as tariff impact starts to hit

Nike returns to Amazon as tariff impact starts to hit

Article
May 22, 2025

Nike resumes selling on Amazon as tariffs threaten its turnaround: The brand is betting that an expanded retail presence will soften the blow of higher prices.

Ralph Lauren, Canada Goose plan price hikes amid uncertain environment for luxury

Article
May 22, 2025

Ralph Lauren and Canada Goose defied luxury slowdown in Q1: But tariffs and uncertainty could reverse that momentum.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or