Tariff Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Tariff

Capital One and Discover’s final pre-merger earnings are a mixed bag

Article
Apr 24, 2025

The companies faced mixed results and looming uncertainty as a result of tariffs

Consumers are in no mood to travel

Article
Apr 24, 2025

Tariffs wreak havoc on travel demand: Airlines say demand for domestic travel has fallen off a cliff as more consumers opt to stay home amid uncertainty.

Klarna brings eBay tie-up to the US

Klarna brings eBay tie-up to the US

Article
Apr 24, 2025

The BNPL provider is racking up partners in a major expansion push before its now-delayed IPO

Tariffs test CPG pricing power

Tariffs test CPG pricing power

Article
Apr 24, 2025

Tariff-related price hikes are coming, CPGs warn: P&G, Keurig Dr Pepper, and Nestlé are among the companies planning to raise prices to offset cost increases.

Tesla’s grip on the EV market is loosening amid industry headwinds

Tesla’s grip on the EV market is loosening amid industry headwinds

Article
Apr 23, 2025

Tesla struggles to keep up as production challenges, Musk controversy hurt sales: The company is in a difficult spot as tariffs threaten to curb demand further and jack up production costs.

Despite rocky Q1, Synchrony isn’t concerned—yet

Despite rocky Q1, Synchrony isn’t concerned—yet

Article
Apr 22, 2025

The issuer’s confidence in its cardholders and business could be upended by tariffs

Kimberly-Clark relies on ‘good, better, best’ strategy to insulate it from tariffs, trade downs

Article
Apr 22, 2025

Kimberly-Clark forecasts $300 million hit from tariffs: But the company will not pass the cost onto consumers as it looks to maintain volume growth in a difficult environment.

US tariffs and uncertainty will drag down global economic growth

US tariffs and uncertainty will drag down global economic growth

Article
Apr 22, 2025

Tariffs will hurt US economic growth this year: The IMF expects growth of just 1.8%, as the trade war and rampant uncertainty chill consumer and business spending.

CTV ad spend surges in the US, but economic headwinds remain a concern

Article
Apr 21, 2025

CTV ad spending to grow 16.8% in 2025: While economic uncertainty and an increasingly fragmented ecosystem remain concerns, CTV promises success.

L’Oréal warns of slowing US beauty demand as confidence slumps

Article
Apr 18, 2025

Global gains power L’Oréal past expectations as US market cools: CEO Nicolas Hieronimus flagged slowing beauty demand and US retailer constraints but noted the brand is well positioned to handle tariff-driven disruptions.

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MGM Resorts joins premium travel credit card bandwagon

MGM Resorts joins premium travel credit card bandwagon

Article
Apr 18, 2025

Travel brands and issuers are pushing premium cards to attract affluent consumers and boost revenues

Sustainability takes a back seat to tariffs this Earth Month

Sustainability takes a back seat to tariffs this Earth Month

Article
Apr 18, 2025

Brands keep quiet on sustainability this Earth Month: Green initiatives among retailers are few and far between due to anti-ESG campaigns and tariff concerns.

The US moves forward with China ship fees

Article
Apr 18, 2025

The Trump administration injects more uncertainty into supply chains with new ship fees: While less stringent than initially proposed, the levies will raise costs and complicate operations.

Amex reports steady Q1 earnings, remains confident despite economic uncertainty

Article
Apr 17, 2025

The company said its premium base will help it withstand a potential economic slowdown or other macroeconomic concerns

Homebuilders feel the squeeze as tariffs, weak demand take their toll

Article
Apr 17, 2025

There’s little relief in store for the housing industry: Housing starts plunged in March, while the country’s largest homebuilder warned of weak demand.

Tariffs threaten beauty spending as shoppers balk at higher prices

Tariffs threaten beauty spending as shoppers balk at higher prices

Article
Apr 17, 2025

Tariffs imperil beauty industry just as post-pandemic boom slows: Costs are expected to spike as duties hit key imports, leaving brands scrambling to maintain sales without alienating price-conscious buyers.

A raft of lawsuits challenge Trump’s authority to impose tariffs

Article
Apr 16, 2025

California sues to stop tariffs as legal challenges pile up: The state is arguing that Trump lacks the authority to implement the duties, which will cause significant harm to its economy.

Albertsons expects profit pressures as it invests in value

Article
Apr 15, 2025

Albertsons struggles to fend off competition from mass merchants and club retailers: The grocer is leaning on promotions, private labels, and its pharmacy business to attract value-focused shoppers.

Anti-US sentiment could deliver a $90 billion hit to US GDP this year

Anti-US sentiment could deliver a $90 billion hit to US GDP this year

Article
Apr 15, 2025

International boycotts of US brands and travel could cost the economy up to $90 billion: Rising anti-American sentiment caused by Trump’s policies is making it harder for companies to operate at home and abroad.

Bank of America and Citi report steady Q1 earnings, take ‘wait and see’ approach to 2025

Article
Apr 15, 2025

The issuers are taking a wait-and-see approach to gauge how Trump’s tariffs will play out

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