ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Oct 10, 2025

Nearly half of US marketers plan to invest in MMM over the next year

Article |
 Oct 10, 2025

How McDonald's, bp, and Visa build in-store loyalty through digital experiences

Article |
 Oct 10, 2025

The new rules of measurement: Looking beyond ROAS and the funnel

Article |
 Oct 10, 2025

Messaging platforms like Snapchat, Facebook evolve into key channels for customer connection

Article |
 Oct 10, 2025

Sora copycats expose a growing App Store scam economy

Article |
 Oct 10, 2025

Singles’ Day becomes marathon event as platforms fight for sales

Article |
 Oct 10, 2025

EQ Bank launches SMB services, expands war against Big Five Canadian banks

Article |
 Oct 10, 2025

OpenAI, Google, Anthropic test agentic ecommerce in India

Article |
 Oct 10, 2025

Bank marketers get big budgets in 2025, lean into GenAI-optimized content

Article |
 Oct 10, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Despite rocky Q1, Synchrony isn’t concerned—yet

Article by Grace Broadbent  |  Apr 22, 2025
Download
Despite rocky Q1, Synchrony isn’t concerned—yet
Share
Topics
Credit & Debit
United States

The news: Synchrony’s net revenues decreased 23% YoY in Q1 2025, per its earnings presentation. This is in sharp contrast from Synchrony’s 50% YoY net revenue jump in Q1 2024.

Synchrony said the steep decline resulted from selling Pets Best Insurance Services in Q1 2024. Excluding the sale, net revenues were essentially flat, CFO Brian Wenzel said during the earnings call.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!