In our 2022 US Apparel Retail Features Benchmark report, we break down the online and in-store features apparel shoppers value the most.
Robert Franklin, senior vice president of ecommerce at Peloton Interactive, leads the product and technology teams to improve the shopping experience for the company’s bikes, treadmills, accessories, subscriptions, and more.
The elephant in the room propping up most of the figures in our recently released worldwide sub OTT user forecast is Netflix, the industry leader by a wide margin.
For the first time, we broke out Disney+ and Netflix viewers by age. It’s widely understood Disney programs are usually aimed at youth. Our forecasts give some clarity on how much Disney+ skews toward young people compared with other streaming services.
Restaurants scramble to roll out loyalty programs: Hardee’s, IHOP, and Carl’s Jr. are the latest chains to leverage loyalty to offer personalized experiences and deepen relationships with consumers.
Subscription over-the-top (sub OTT) video viewing has become one of the most common digital activities on Earth. We forecast 1.88 billion people worldwide will use a sub OTT service at least once per month in 2022. That figure has nearly doubled from just four years ago.
Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.
As UK consumers settle on new ways of shopping and buying post-pandemic, retailers must keep pace and cater to these new habits.
Following an announcement from YouTube Premium that they've hit 50 million subscribers worldwide, we have updated our US forecast to reflect the platforms uptick. We now forecast YouTube Premium will hit 29.5 million US subscribers by year-end 2021.
Canadian viewership will reach new heights this year, according to our latest digital video viewer forecast.
The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world. Thanks to the local appetite for foreign content, and these services’ appetite for subscribers, the audience there will keep expanding for the foreseeable future.
New insurance features and an added subscription tier could help Monese expand into more profitable lines of business.
In Q2 2016, Spotify was primarily an ad-supported platform among 25- to 54-year-olds in the US.
In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.
US TV viewers will happily watch ads, in some cases
Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.
The neobank’s addition of several new features to its paid accounts could help it attract and retain premium customers.
Subscription-based mobile games are leveling up
App subscriptions overtake one-time purchases
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