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Subscription Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Subscription
Western Europe Trends to Watch in 2024

Western Europe Trends to Watch in 2024

Report
Dec 15, 2023

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

The Daily: Very specific 2024 predictions (part 1)—Which SVOD Apple could buy, metaverse playgrounds, and the DOJ-Google suit

Audio
Dec 11, 2023

In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

Streamers’ price hikes are part of a larger ARPU battle

Streamers’ price hikes are part of a larger ARPU battle

Article
Oct 04, 2023

As streaming prices ascend, focus shifts to ad-supported tiers: All eyes on maximizing ARPU versus user growth.

Deals drive US adults to sign up for subscription services

Deals drive US adults to sign up for subscription services

Article
Sep 20, 2023

Key stat: 43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey.

FTC sues Amazon for manipulating users to enroll in Prime

Article
Jun 21, 2023

Amazon’s Prime model is under scrutiny: The retail giant faces a FTC lawsuit that could threaten its positioning as the ‘Earth's most customer-centric company.’

What the ‘recession-proof’ pet care category shows about retail ecommerce

Article
Jun 15, 2023

Inflation for pet food and services was over 10% in April, according to the US Bureau of Labor Statistics. But the category has won a reputation of being somewhat recession-proof, thanks to its necessity for pet owners. “People will be spending more on the pets that they have already, despite the fact that it’s been a relatively inflation-wary populous,” said our analyst Jeremy Goldman on a recent episode of our “Behind the Numbers: Reimagining Retail” podcast.

Retail Memberships Forecast 2023

Retail Memberships Forecast 2023

Report
May 08, 2023

Amazon, Costco Wholesale, and other retailers now face an uphill battle to win recurring revenues in the era of subscription fatigue.

Small-business payment providers must invest in all-in-one solutions

Small-business payment providers must invest in all-in-one solutions

Article
May 01, 2023

Economic uncertainty has slashed small and medium-sized business (SMB) satisfaction with their payment service providers (PSPs). This is intensifying competition between acquirers and processors, banks, fintechs, and the vendors that serve them. Providers must enhance and simplify access to cutting-edge solutions that solve key pain points—or risk losing share.

US adults spend a fifth of their daily digital media time with digital audio

US adults spend a fifth of their daily digital media time with digital audio

Article
Mar 23, 2023

The overall adult population will spend an average of 1 hour and 43 minutes (1:43) per day listening to digital audio this year. Among active listeners (monthly users), the figure will leap to 2:20. That’s not much more than last year, however.

How the pet industry is addressing inflation, convenience, and health and wellness in 5 charts

How the pet industry is addressing inflation, convenience, and health and wellness in 5 charts

Article
Jan 30, 2023

Pet sales are on the rise (thanks, in large part, to inflation). Consumers, who are increasingly shopping online, are seeking out premium health and wellness-focused products for the furry members of their family.

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The state of subscriptions in 5 charts

The state of subscriptions in 5 charts

Article
Dec 14, 2022

After experiencing a boom during the pandemic, the subscription frenzy has begun to fade as consumers grow weary of the Stitch Fixes and Blue Aprons of the world. Has the category lost its way? Or is there hope on the horizon? Let’s take a look.

Layoffs, rehirings, losses, and bans expose the tumult at Twitter

Article
Nov 08, 2022

Chaos reigns at Twitter: The company takes on an impulsive character as it lays off half its staff but then implores ex-employees to return. Advertisers are pausing while new features are stalled until after the midterm elections.

Spotify ad business has room to grow—if it can capitalize

Article
Oct 25, 2022

Ahead of Spotify reporting its third-quarter earnings this afternoon, here’s a little recap of what the platform has been up to over the past few months. Plus, our thoughts on the moves.

What’s next for Meta?

Article
Oct 18, 2022

One year later, a new headset—and , a whole set of challenges: Nearly one year and $15 billion later, Meta’s vision for the metaverse remains optimistic even if a focus on business and productivity apps seems premature and risky.

Stitch Fix is all dressed up with nowhere to go

Article
Sep 22, 2022

Stitch Fix ended its 2022 fiscal year on a less-than-stellar note.

Rent the Runway unsteady on the catwalk

Article
Sep 14, 2022

Rent the Runway increased its revenues 64% in the second quarter to $76.5 million but ended with a lower active subscriber count than expected.

Mobile App Users and Monetization 2022

Mobile App Users and Monetization 2022

Report
Jun 02, 2022

App usage is strong, but advertisers need to rethink their strategies, thanks to ad tracking and measurement changes.

Fatigue may threaten long-term growth of ecommerce subscriptions

Fatigue may threaten long-term growth of ecommerce subscriptions

Article
May 23, 2022

US subscription ecommerce sales will grow in 2022, but digital subscription buyer growth will slow.

Q&A: Enabling online customers to try on products with Goodlife Clothing

Article
May 06, 2022

Insider intelligence spoke with Andrew Condispoti, co-CEO of Goodlife Clothing, about the brand.

Slicing and dicing the meal-kit subscription market

Slicing and dicing the meal-kit subscription market

Article
Apr 12, 2022

In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.

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