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Over 50% of in-app purchases were recurring in 2020

Article by Sara Lebow  |  May 4, 2021
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Over 50% of in-app purchases were recurring in 2020
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Mobile Apps
Paid Content
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In the past several years, iOS apps have been pivoting from one-time in-app purchases to recurring in-app purchases. In 2020, more than half of all US iOS in-app purchases were recurring.

Share of In-App Purchases Among Leading US Apps on the iOS App Store, One-Time vs. Recurring, 2017-2020 (% of total)
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