Over 50% of in-app purchases were recurring in 2020

Over 50% of in-app purchases were recurring in 2020

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In the past several years, iOS apps have been pivoting from one-time in-app purchases to recurring in-app purchases. In 2020, more than half of all US iOS in-app purchases were recurring.