The GMI report for Canada is a deep dive into the country’s shifting habits relating to time spent with media, media adoption, and device ownership.

Live TV remains a powerful media habit across Central and Eastern Europe even as streaming and mobile entertainment expand. The result is a media landscape where established formats and newer digital behaviors thrive side by side.

China’s media market favors personal, interactive experiences over conventional viewing. High digital adoption meets fragmented attention as mobile-native media and specialized devices reshape how audiences spend time.

Digital media adoption is broad across East Asia and Oceania, but attention is fragmented. Streaming, traditional TV, gaming, creator content, and AI reveal sharp differences in how connected audiences spend their time.

Latin America’s media habits are intensely mobile, social, and streaming-driven. Smartphones anchor daily consumption, while connected TV (CTV) extends it to bigger screens, and AI gains ground as a tool for information discovery.

The Middle East and Africa region has the highest digital time spent among all regions. The GMI report for the region is a deep dive into its shifting habits relating to time spent with media, media adoption, and device ownership.

Streaming and creator media dominate South and Southeast Asia, fueled by smartphone-first habits. Print remains unusually resilient, while broadcast TV and dedicated hardware struggle for attention.

Western Europe pairs widespread digital access with unusually durable traditional media habits. Streaming is mainstream, but TV and radio remain strong as mature device markets and selective digital behaviors set the region apart.

Media habits remain decidedly regional even as short video, connected TV (CTV), and AI gain ground worldwide. Global media plans need to account for local differences in how audiences watch, play, search, and spend their time.

This report explores how newcomers and multigeneration Canadians of Chinese, Filipino, and South Asian descent differ from total Canada in streaming, social media, audio, and ad engagement.

As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.

Asia-Pacific ad growth will remain steady in 2026 as momentum shifts to digital, retail media, and CTV. Rising demand for premium video contrasts with uneven expansion across fast-growing and mature markets.

In Central and Eastern Europe, streaming trails TV as desktops and smart TVs shape habits. Social media is a daily habit, while spending on creators lags. This report shows how these patterns recalibrate media mixes, from radio-heavy markets to fast-growing CTV.

Media in Latin America continues to change as new formats attract users of all ages. The GMI report takes a deep dive into the shifting regional habits related to time spent with media, media adoption, and device ownership.

The Middle East and Africa region continues to change as new formats attract younger and older users alike. The GMI report for the region is a deep dive into its shifting habits relating to time spent with media, media adoption, and device ownership.

Short video now beats TV across South and Southeast Asia. Mobile screens rule, platforms fragment, and creator content surges—reshaping news, gaming, and shopping. See how device mix and monetization pressures vary by market.

Western Europe’s mediascape continues to change as new formats attract younger and older users alike. The GMI report for Western Europe is a deep dive into the region’s shifting habits relating to time spent with media, media adoption, and device ownership.

DirecTV has launched on Vizio Smart TVs, broadening its reach and opening fresh advertising opportunities for brands, the companies announced Monday. DirecTV’s expansion into Vizio’s smart TVs dramatically widens its streaming footprint and gives advertisers a more measurable, performance-driven environment.

As the connected TV (CTV) market matures, new ad formats are giving brands tools to capture attention in cluttered streaming environments. India’s Smart TV OS CloudTV launched a 3D ad unit on Thursday across its OS-powered devices, with the goal of providing a premium user experience and outperforming traditional ad formats in attention capture. CTV is a critical investment for advertisers looking to capitalize on the shift to digital, and 3D ad formats’ innovative ability to engage fragmented viewers will become increasingly important as the market expands.

Streameast, the world’s largest illegal sports-streaming hub, has been shut down in a coordinated sting led by Egyptian authorities and the Alliance for Creativity and Entertainment. The operation dismantled more than 80 domains that drew 1.6 billion visits over the past year. The crackdown comes as soccer and NFL seasons begin, underscoring how piracy disrupts rights holders by siphoning revenues from subscriptions and ads. Yet piracy remains resilient: copycats are already emerging to tap fans frustrated with fragmented, costly streaming options. With digital sports viewership surpassing pay TV, the industry faces an urgent challenge to keep audiences in paid ecosystems.