Canadians of Asian descent are a large and digitally engaged segment of Canada's population.

This deck covers:

• The media habits of respondents of Chinese, Filipino, and South Asian descent in Canada
• Formats where Asian-Canadians overindex Canada's total population
• Adoption and average time spent with media for TV, streaming, radio, digital audio, and social media

This deck can help you:

• Develop media strategy, allocate budget for campaigns, and benchmark marketing performance (brands, agencies)
• Win new business (agencies, media platforms)
• Develop go-to-market strategy (solution providers)