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CTV advertising matures with DirecTV and Vizio launch

The news: DirecTV has launched on Vizio Smart TVs, broadening its reach and opening fresh advertising opportunities for brands, the companies announced Monday.

The integration showcases marquee content like live sports and offers viewers access to more than 100,000 on-demand shows and movies. Signature and genre-pack subscribers can also use mix channels to watch multiple live programs simultaneously for a more personalized, immersive experience.

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